Marketing Operations Lead
vor 6 Monaten
Our Animal Health Division is a trusted global leader in veterinary medicine, dedicated to preserving and improving health, well-being, and performance of animals and the people who care for them. We are a global team of professionals working together to make a positive difference in animal care and the world’s food supply and have a deep sense of responsibility towards our customers, consumers, animals, society, and our planet. Through our commitment to The Science of Healthier Animals®, we offer veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability and monitoring products. We invest in dynamic and comprehensive R&D resources and a modern, global supply chain. We are present in more than 50 countries, while our products are available in some 150 markets.
The Marketing Operations Lead is building and leading implementation of digital and omnichannel customer engagement strategy across species to maximize synergies between business units and to ensure the best customer experience.
In this role you will be partnering with country Marketing colleagues, DACH/EURAM Marketing Operations, Digital, IT teams.
Reporting to the Country Managing Director and a member of the Country Leadership Team and key point of contact for digital and omnichannel customer engagement strategy execution in Animal Health Switzerland.
**Responsibilities**:
- Build and lead implementation of omnichannel customer engagement strategy across species.
- Collaborate with Marketeers on building and executing Omnichannel Customer Engagement plans, in line with the brand strategy and local tactical priorities, including identification of personas, messages/content, channel mix.
- Ensure high quality relevant campaign and content creation with high share of global, DACH and other available content repurpose.
- Measure and report performance of all marketing campaigns and assess against objectives and KPIs.
- Identify trends, insights and optimize spend and performance based on the insights.
- Collaborate with business units to optimize user experience and communication.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Ensure execution of digital strategy for Animal Health Switzerland and accelerate adoption of our company’s digital capabilities, tools.
**Profile**:
- Bachelor’s degree from an accredited university in e.g. business, marketing or communications.
- Five year’s work experience in digital marketing.
- Experience working with different channels, touch points and media.
- Excellent IT skills.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Strong analytical skills and data-driven thinking.
- Understanding of modern marketing tools, lead generation and experience in content creation.
- A core drive to innovate and try new things.
- Exceptional internal and external communication skills.
- Excellent written and verbal communication skills in and English and preferably German.
Our Animal Health Marketing team takes a customer centric perspective using customer feedback and market intelligence data. Using this data, we design, develop and deploy products, platforms, brands and marketing initiatives that ensure we can improve the health and well-being of animals everywhere.
THE COMPANY
Our company has had a presence in Switzerland since 1963. With a regional office and manufacturing/packaging facility, Lucerne is considered the center of operations. Approximately 1,000 people work collaboratively at the four Lucerne locations (Tribschenstrasse, Citybay, Schachen and Kriens). A fifth location has been recently established in Zurich, aimed at accelerating the development and commercialization of many of our company’s medicines and vaccines, which supports our mission to save and improve lives around the world. The new location has a target date of 2021 for operational readiness. We are proud to be certified as a “Top Employer Switzerland” and “Top Employer Europe” showing the company’s commitment to our employees and the community around us.
The Switzerland Head Office of our company’s Swiss Subsidiary is based in Lucerne's city centre. Located in the heart of the city, employees work collaboratively across many departments including commercial, market access, medical affairs, clinical research, regulatory affairs, and policy & communications.
**Search Firm Representatives Please Read Carefully**
**Employee Status**:
Regular
**Relocation**:
No relocation
**VISA Sponsorship**:
No
**Travel Requirements**:
10%
**Flexible Work Arrangements**:
Not Applicable
**Shift**:
Not Indicated
**Valid Driving License**:
No
**Hazardous Material(s)**:
N/A
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