Consultant (12 Months
vor 4 Wochen
**Job no**: 576149
**Contract type**: Consultant
**Duty Station**: Geneva
**Level**: Consultancy
**Location**: Switzerland
**Categories**: Communication, Partnerships, Fund Raising
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
**For every child, **_hope_**
The CRM Journeys Specialist is responsible for managing CRM journeys to optimize donor engagement and retention across 16 markets in the EAP, MENA, and ECARO regions. This role supports digital fundraising efforts by designing and implementing CRM strategies that enhance donor experience, maximize lifetime value, and contribute to overall revenue growth.
A key aspect of the role involves enabling and empowering regional fundraising teams to leverage CRM tools and insights. This includes building capacity in digital fundraising, improving processes, and sharing best practices to support long-term digital transformation. The ultimate goal is to drive financial sustainability and growth through targeted CRM initiatives, taking the region’s fundraising capabilities and results to the next level.
**How can you make a difference?**
**Scope of Work**
The CRM Journeys Specialist is responsible for:
- CRM Strategy and Implementation: Oversee the development, execution, and optimization of SFMC journeys to drive donor upsell and cross sell, retention, and lifetime value across global markets.
- Digital Campaign Support: Collaborate with markets to enhance digital campaigns, ensuring that CRM journeys are integrated effectively to support growth in donor engagement and retention.
- Capacity Building and Knowledge Transfer: Facilitate the sharing of best practices, templates, and learnings with global markets, helping them strengthen their own CRM-driven digital fundraising programs.
- Performance Monitoring and Optimization: Regularly assess CRM performance metrics and provide actionable recommendations to improve donor loyalty and overall campaign effectiveness.
**Main Tasks**
1. Revisit and orchestrate the current in place retention strategy complementing automated journeys and bulk sends to maximize business goals
- Leverage data-driven insights to refine automated journeys, ensuring that they are optimized for donor retention, increased lifetime value, and conversion.
- Coordinate bulk communication efforts to complement automated workflows, ensuring consistency in messaging and timing across all touchpoints.
- Continuously monitor and adjust the retention strategy based on performance metrics, identifying opportunities to improve donor loyalty and achieve long-term fundraising goals.
- Collaborate with cross-functional teams to ensure that all retention efforts are aligned with broader marketing strategies and effectively utilize UNICEF's marketing technology and resources.
- Align retention strategies with paid media campaigns to ensure consistent messaging and maximize the effectiveness of donor touchpoints across all channels.- Conduct thorough audits and track key performance indicators (KPIs) to identify opportunities for boosting conversion rates, enhancing donor loyalty, and building long-term brand trust.
- Provide strategic inputs to create high-performing, attention-grabbing content, manage the setup and implementation of campaigns, and ensure proper segmentation, functionality, and third-party integration.
- Regularly review and report on campaign performance, using data-driven insights to refine and optimize future initiatives.
- Collaborate with regional teams to craft personalized donor experiences, develop a roadmap to optimize donation forms, and build automated customer lifecycle flows that increase donor engagement and maximize return on investment (ROI).
- Partner with key teams, including Individual Giving and Marketing Cloud resources, to fully leverage UNICEF's marketing technology, ensuring that all donor journeys are optimized for maximum impact and brand elevation.
- 3. Ensure easy to access reporting of the retention strategy- Develop and maintain a clear, user-friendly reporting system that provides comprehensive insights into the performance of individual journeys, bulk sends and A/B tests.
- Keep an A/B testing mindset, continuously testing and optimizing donor journeys to improve engagement, retention, and conversion rates.
- Create dashboards and regular reports that track key performance indicators (KPIs) such as donor retention rates, lifetime value, conversion rates, engagement metrics, and A/B test results.
- Ensure that reporting tools are easily accessible to all relevant stakeholders, enabling quick and informed decision-making.
- Implement processes for real-time monitoring and analysis, allowing for swift adjustments to the
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