Consultant (12 Months

vor 3 Monaten

Schweiz UNICEF Vollzeit

**Job no**: 575727
**Contract type**: Consultant
**Duty Station**: Geneva
**Level**: Consultancy
**Location**: Switzerland
**Categories**: Communication, Partnerships, Fund Raising

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

**For every child, peace**

**PURPOSE OF ASSIGNMENT**:
This role is being established to increase the capacity of the Audience and Market Insights (AMI) unit to provide reporting, prepare supporting documentation, and develop research summaries for an increasing number of markets and new projects. Six main areas have been identified:
1. **Corporate Sector Analyst Trends**: Lead an audit of analyst reports from leading credible firms across the world in English, relating to 5 corporate sectors [sectors to be confirmed] from the past 12 months.
2. **Media Analysis**: Liaise with media analytics agency to refine the media analysis of coverage in English across the world over the past 12 months, focusing on the 5 corporate sectors selected for analysis.
3. **Creation of Corporate Trends Reports**: Compile data from the media analysis and corporate sector analyst trends to create 5 corporate trends reports.
4. **In-House Media Impact Analysis**: Lead analysis using UNICEF’s TalkWalker seats to measure the impact of corporate brands’ partnership with UNICEF on media and social media. This includes analyzing 10-15 partnerships according to the existing measurement framework, following a pre-existing template of 4-5 slides per report [partners to be confirmed].
5. **High-Value Audience Research**: Support the understanding and engagement of high-value, hard-to-reach audiences by producing 5 to 7 thematic secondary research reports. This includes conducting an audit and analysis of existing content, reports, and opinions from the past 3 years, in English, but from sources across the virtual world. Each report is estimated to be 20-30 slides.
6. **High-Value Partner Qualitative Research Support**: Provide support in scheduling, note-taking, and analyzing up to 20 one-hour qualitative interviews with existing UNICEF partners. 2 to 3 PPT reports, each 15-25 slides, are expected as a result.
7. **Media Polarization Framework Development Pilot**: Support the development of a framework for NatComs that enables data-driven diagnosis of media polarization and the potential risks of entering sensitive conversations by measuring media conversations in near real-time.

**How can you make a difference?**

**SCOPE OF WORK**:
Working under the supervision of the Market Research Manager, the Market Research Consultant will be responsible for:

- Working with the vendor identified for media analysis to produce the secondary research reports described above, and supporting the Market Research Manager in their presentations to markets, both globally and regionally.
- Using the Talkwalker tool to produce the corporate partnership measurement reports described above, keeping track of data usage, and identifying opportunities across UNICEF to leverage the tool more effectively when relevant. Troubleshooting with the Talkwalker helpdesk when necessary.
- Supporting the Market Research Manager in analysis and presentation creation relating to the areas described above. High-quality analysis and an engaging insights narrative are expected to resonate with a diverse group of stakeholders who may be familiar with this type of information.
- Assisting the Market Research Manager in workshops and sessions related to the areas identified above.
- Supporting AMI in leveraging the information gathered from the areas described above.

**WORK ASSIGNMENTS OVERVIEW**:

- Corporate Sector Trends Reports.
- Corporate partnership media measurement reports.
- Support understanding and engagement of high value and hard to reach audiences through the production of 5 to 7 thematic secondary research report.
- High value partner qualitative research support.
- Media polarization framework development pilot.

**DELIVERABLES**:
**Deliverable 1 by: 30 April 2025**

Lead an audit of analyst reports from credible global firms (in English) over the past 12 months, covering 5 corporate sectors [to be confirmed]. Liaise with a media analytics agency to refine the media analysis of global coverage (in English) over the past 12 months related to the selected sectors.

**KPIs**:1) Developed 5 PPT reports, 1 for each identified sector. 2) Reports should be narrative
- led to engage audiences that are not data literate.

**Deliverable 2 by: 31 October 2025**

Lead in-house analysis using UNICEF’s Talkwalker platform to measure the impact of corporate brand partnerships with UNICEF across media and social media.

**KPIs**: 1) Analyze and measure 10-15 par

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