Consultant (2 Roles) (12 Months

vor 1 Monat

Schweiz UNICEF Vollzeit

**Job no**: 576968
**Contract type**: Consultant
**Duty Station**: Geneva
**Level**: Consultancy
**Location**: Switzerland
**Categories**: Communication, Partnerships, Fund Raising

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

**For every child, hope**

**Purpose of Assignment**:
The Private Sector Fundraising and Partnerships Section (PSFP) within the UNICEF Division of Private Fundraising and Partnerships (PFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth. Within PSFP, the Digital Fundraising team is implementing a new Digital Revenue Strategy aimed at inspiring, collaborating, and enabling markets to improve digital fundraising results. The vision: is to become the largest and most successful non-profit digital fundraising program in the world. The strategy’s overall objective is to increase donations by enhancing digital capabilities and integrating digital channels to support activities such as telemarketing, face-to-face fundraising, DRTV, and telethons. As a Digital Paid Media Specialist (Paid Social and Paid Search), the consultant will focus on driving performance marketing and ad operations across paid media channels, including Facebook, Tiktok, Instagram, Google, Bing, and YouTube. The primary focus will be on Paid Social, Paid Search, and programmatic display, with additional exposure to mobile DSP, video DSP, and direct publisher buys (through direct buys or affiliate marketing). This role also involves providing digital marketing consultancy across Meta and Google ads.

**How can you make a difference?**

**Scope of Work Advise on Paid Media Campaigns to achieve business goals across 12 global markets**:

- Markets will be selected based on business objectives.
- Paid channels include Google and Meta ads.
- Consultancy may cover such as Ad account setup, account whitelisting, campaign setup, media buys, Ad account optimization, campaign budget optimization, event optimization, audience lists, always-on campaigns, split tests, correct naming conventions, budgeting, reporting, quality and sanity checks, pixel management, and ensuring channel best practices, along with other execution details.

**Share Media Plan based on historical Insights**:

- Analyze media performance data at the campaign, ad set, creative level, audience, and auction levels, along with business insights, to develop media plan.
- The media plan must include the proposed budget, estimated conversions, and projected income.

**Share Audit report based on channel review**:

- Review and communicate the competitive landscape in the identified markets using third-party tools including but not limited to FB Ads library, FB Insights, Google trends, Auction Insights, SimilarWeb, Meta Ads Manager, and Google Ads Manager.
- The audit report must include a review of campaign structure, audience, budget allocation, and optimization tactics.

**Share AB test recommendations**:

- Stay up to date with new Meta and Google Ads trends, and A/B test flagship and/or beta products for strategic ad accounts and campaigns.
- A/B test recommendations must include media, analytics, and creative optimization strategies to enhance campaign performance.

**WORK ASSIGNMENTS/OVERVIEW**:
The consultant will focus on providing consultancy across paid media channels, including Meta and Google Ads.
- The goal is to launch and optimize paid media campaigns to achieve business goals across 12 global virtual hub markets.
- Prepare and deliver media plan based on historical insights; prepare and deliver audit reports based on channel reviews and A/B test recommendations on a monthly and quarterly basis, as required.

**DELIVERABLES/OUTPUTS**:
**Deliverable 1 by 28 January 2025**

Expected Outputs:

- One Media Plan: Must include proposed spending, estimated conversions, and income projections based on historical data.
- One Audit Report: Must include a review of campaign structure, audience, budget allocation, and optimization tactics.
- One A/B Test Recommendation: Must include the proposed A/B tests to be conducted on either channel (Meta or Google).

**Deliverable 2 by 28 February 2025**

Expected Outputs:

- One Media Plan: Must include proposed spending, estimated conversions, and income projections based on historical data.
- One Audit Report: Must include a review of campaign structure, audience, budget allocation, and optimization tactics.
- One A/B Test Recommendation: Must include the proposed A/B tests to be conducted on either channel (Meta or Google).

**Deliverable 3 by 28 March 2025**

Expected Outputs:

- One Media Plan: Must include proposed spending, estimated conversions, and income projections b

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