Consultant (12 Months

vor 1 Monat

Schweiz UNICEF Vollzeit

**Job no**: 576566
**Contract type**: Consultant
**Duty Station**: Geneva
**Level**: Consultancy
**Location**: Switzerland
**Categories**: Partnerships

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

**For every child, hope**

The purpose of the Campaign Liaison Officer Consultant (World Cup Sports) assignment is to lead the development and execution of a global marketing and fundraising strategy centered around the World Cup. This role will focus on activating partnerships and monetizing the campaign to ensure its financial viability, while maximizing global visibility. Key responsibilities include mapping sponsorship opportunities, engaging with key stakeholders in the host markets (US, Canada, and Mexico) to identify fundraising potential, leveraging relationships with national football teams, and developing a global marketing campaign that can support fundraising goals for PFP (as well as advocacy components) in collaboration with an outside agency partner that would be managed by PFP.

**How can you make a difference?**

Scope of Work:
The Campaign Liaison Officer Consultant (World Cup Sports) will play a pivotal role in driving the development and execution of a comprehensive global marketing campaign and fundraising strategy for the World Cup. This role is uniquely positioned to bridge the gap between marketing and partnerships activation, ensuring that the World Cup campaign not only garners significant global visibility, but also delivers strong financial results through strategic partnerships and fundraising efforts.

Key Responsibilities:
1. Sponsorship Mapping:
o Conduct an in-depth analysis of both local and global sponsors associated with the World Cup.

o Identify sponsorship opportunities that align with the campaign’s goals and explore potential partnerships with new sponsors.

o Develop a strategic framework to approach sponsors, focusing on mutually beneficial partnerships that will enhance the World Cup campaign’s reach and impact.

2. Stakeholder Engagement:
o Lead discussions with key communications and corporate teams across the three host markets—US, Canada, and Mexico—to explore joint opportunities.

o Collaborate with these teams to scope out potential fundraising initiatives by engaging their IG (Individual Giving) and Philanthropy teams.

o Work closely with these stakeholders to identify additional revenue streams and ensure that fundraising remains a core component of the campaign strategy.

3. Football Team Partnerships:
o Engage with NC/PSFR markets to identify relationships with national football teams that could be leveraged to enhance the campaign’s outreach and fundraising.

o Explore partnerships with football teams, focusing on those with existing relationships in key markets (e.g., UK) and establish a pipeline of national team collaborators.

o Identify ways to integrate football team collaborations into the global campaign narrative and fundraising strategy.
- 4. Global Campaign Development:

- o Collaborate with the selected agency to develop a creative global marketing concept, that can support fundraising needs, ensuring that it aligns with the World Cup campaign’s broader objectives.
- o Utilize successful past initiatives, such as the UEFA Pass Campaign with Mastercard, as a foundation to create impactful fundraising tactics for the World Cup campaign.
- o Leverage UUK learnings on SoccerAid.
- o Ensure that fundraising efforts are seamlessly integrated into the overall campaign, making it monetizable and aligned with PFP’s financial goals.
- Reporting Structure:

- The Consultant will report directly to the Chief of Purpose Marketing & Brand Building, while working in close collaboration with the Corporate Alliances Manager at PFP. This reporting structure ensures alignment with both the marketing strategy and the partnership activation sides of the campaign.
- Collaborations:

- The Consultant will co-lead the World Cup marketing campaign’s development in partnership with Division of Global Communication and Advocacy (DGCA), ensuring that the campaign is strategically positioned for maximum global visibility.
- In parallel, the Consultant will work closely with PFP leadership to develop and execute a fundraising strategy, identify, and engage corporate partners, individual givers, and national football teams to ensure the campaign's financial viability.
- This role is essential for building a pipeline of partnership opportunities and ensuring that the World Cup campaign is monetized effectively, driving both marketing and fundraising successes.
- Deliverables:
Business Case

1. Initial research and draft outline of fundraising business case.

2. Refined draft

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