Consultant (12 Months

vor 2 Monaten

Schweiz UNICEF Vollzeit

**Job no**: 576960
**Contract type**: Consultant
**Duty Station**: Geneva
**Level**: Consultancy
**Location**: Switzerland
**Categories**: Communication, Partnerships, Fund Raising

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

**For every child, peace**

**PURPOSE OF ASSIGNMENT**:
**How can you make a difference?**

**SCOPE OF WORK**:
**Manage the marketing technology strategy and activation towards reaching top-line goals, media efficiency and retention business goals across all Virtual Hub regions**:

- Co-create annual, quarterly, and monthly plans in line with business objectives, while continuously managing daily optimizations to meet targets.
- Launch new technologies, tactics, and products that enable profitable business expansion.
- Collaborate with the media and data teams to develop joint business plans that further the innovation agenda.
- Drive the testing roadmap, capture insights, and ensure rigorous testing methodology.

**Ensure cross-channel alignment and an audience first approach**:

- Coordinate with the CRM team to align donor journeys across channels, ensuring consistency from messaging to segmentation.
- Explore and onboard technologies that enable cross-channel media activations.
- Refine targeting for acquisition, retargeting, and retention to improve CPA and ultimately CLTV.
- Focus on retention during acquisition by collaborating closely with the CRM team to maximize the value of newly acquired audiences and donors.

**Collaborate with the data team and other stakeholders to create the most successful campaigns**:

- Use data to recommend new campaign topics that can enhance performance in individual Virtual Hub markets, especially in the light of cookie-less advertising.

**WORK ASSIGNMENTS OVERVIEW**:

- Support Paid Media and Salesforce campaigns to achieve business goals across 12 global virtual hub markets.
- Prepare and deliver strategies and plans based on historical Insights, as well as audit reports based on customer experience reviews and A/B test recommendations, on a monthly and quarterly basis as required.

**DELIVERABLES/OUTPUTS**:
**Deliverable 1 by 18 January 2025**

Expected Outputs:

- One Marketing Technology Plan: Must include proposed spending, estimated conversions, and income projections based on historical data.
- One Audit Report: Must include a review of campaign structure, audience, budget allocation and optimization tactics.
- One A/B Test Recommendations: Must include proposed A/B tests to be conducted on either channel (Meta or Google).

**Deliverable 2 by 18 February 2025**

Expected Outputs:

- One Marketing Technology Plan: Must include proposed spending, estimated conversions, and income projections based on historical data.
- One Audit Report: Must include a review of campaign structure, audience, budget allocation and optimization tactics.
- One A/B Test Recommendations: Must include proposed A/B tests to be conducted on either channel (Meta or Google).

**Deliverable 3 by 18 March 2025**

Expected Outputs:

- One Marketing Technology Plan: Must include proposed spending, estimated conversions, and income projections based on historical data.
- One Audit Report: Must include a review of campaign structure, audience, budget allocation, and optimization tactics.
- One A/B Test Recommendations: Must include the proposed A/B tests to be conducted on either channel (Meta or Google).

**Deliverable 4 by 18 April 2025**

Expected Outputs:

- One Marketing Technology Plan: Must include proposed spending, estimated conversions, and income projections based on historical data.
- One Audit Report: Must include a review of campaign structure, audience, budget allocation, and optimization tactics.
- One A/B Test Recommendations: Must include the proposed A/B tests to be conducted on either channel (Meta or Google).

**Deliverable 5: Marketing Technology consultant in market 5 by 18 May 2025**

Expected Outputs:

- One Marketing Technology Plan: Must include proposed spend, estimated conversions, and income projections based on historical data.
- One Audit Report: Must include a review of campaign structure, audience, budget allocation, and optimization tactics.
- One A/B Test Recommendations: Must include the proposed A/B tests to be conducted on either channel (Meta or Google)

**Deliverable 6 by 18 June 2025**

Expected Outputs:

- One Marketing Technology Plan: Must include proposed spending, estimated conversions, and income projections based on historical data.
- One Audit Report: Must include a review of campaign structure, audience, budget allocation, and optimization tactics.
- One A/B Test Recommendations: Must include the proposed A/B tests to be conducted on

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