Consultant (12 Months

vor 3 Wochen

Schweiz UNICEF Vollzeit

**Job no**: 576974
**Contract type**: Consultant
**Duty Station**: Geneva
**Level**: Consultancy
**Location**: Switzerland
**Categories**: Communication, Partnerships, Fund Raising

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

**For every child, hope**

The Private Sector Fundraising and Partnerships Section (PSFP) within the UNICEF Division of Private Fundraising and Partnerships (PFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth. Inside PSFP, the Virtual Hub is an incubator serving as the digital function of 16 markets across MENA, ECARO and Singapore but also as the testing ground for new technologies, marketing channels and other types of innovation. The vision is to become the largest and most successful non-profit digital fundraising program in the world

**How can you make a difference?**

**PURPOSE OF ASSIGNMENT**:
The Website, Platforms and UX/UI Consultant will be responsible to enhance the organization's digital fundraising efforts by optimizing the website’s user experience, ensuring seamless integration with donation platforms, and implementing experimentation strategies to improve donor conversion rates. The Website, Platforms and UX/UI Consultant is ultimately responsible for the conversion rate optimization and business continuity of the Virtual Hub.

**SCOPE OF WORK**:
**Website Optimization**:

- Optimization: Ensure the website is fully optimized for mobile and desktop, focusing on donation pages, load speeds, and navigation in collaboration with in-house engineering team & vendors.
- Platform Management: Manage website updates using CMS platforms (e.g., Drupal) and ensure all donation forms are functioning and up to date.
- Integration: Ensure integrity of the integration of the website with the organization's Payment (Stripe) and CRM (Salesforce) to track donations and donor engagement data.

**Technology Stack Business Continuity & Optimizations**:

- Business continuity & reporting: Ensure the platforms uptime my continuous monitoring and, integration with relevant platforms (website, middleware, marketing tools) are in place with highest data accuracy. Provide reporting in Power BI tool for management when required.
- GGP 2.0 introduction & Proof of Concept (POC): Work closely with Product team to introduce GGP 2.0 in Virtual Hub markets. Identify & share learnings about the new product impact.
- New PSP introduction & Proof of Concept (POC): Work closely with FinHub and ICTD team to introduce new PSPs into Virtual Hub markets. Identify & share learnings about the new product impact.

**UX/UI Design and Optimization**:

- User-Centered Design: Design intuitive user journeys from website landing pages to donation completion, ensuring a smooth experience for donors.
- UX Testing: Conduct user testing to identify friction points in the donation process and propose design solutions to improve conversion rates.
- Brand Consistency: Ensure consistency in branding, visuals, and messaging across all digital interfaces.

**A/B Testing and Experimentation**:

- A/B Testing: Develop and execute A/B tests on donation pages, calls to action, and other key components to increase donations and engagement.
- Data-Driven Optimization: Use insights from Google Analytics, Optimizely, Hotjar, or similar platforms to monitor user behavior and propose improvements.
- Reporting: Provide regular reports on test outcomes, conversion rates, and insights gathered from user interactions.

**Collaboration and Consultation**:

- Stakeholder Engagement: Work closely with the digital marketing team, content creators, and CRM administrators to ensure alignment between website content, marketing efforts, and donor data collection.
- Consultation: Provide guidance on best practices in web design, UX/UI, and digital fundraising strategies.

**Share Insights with the Broader Organization**:

- Document and share website, experimentation and UXI/UI insights with the broader organization, diligently following testing methodologies.
- Advocate for the most impactful tests and innovation, being an ambassador for digital best practices.

**WORK ASSIGNMENTS OVERVIEW**:
**Website and UX/UI Optimization**: Conduct audits, implement design improvements, and optimize the donation flow to enhance user experience and mobile responsiveness, while ensuring seamless CRM integration.

**Website Business continuity & POC of new tech stack**: Ensure existing tech stack, integrations and data integrations are in place with continuous audits & automation. Introduce new website (GGP 2.0) and PSP (Checkout, Nuvei) for Virtual Hub and identify learnings.

**Experimentation and A/B Testing**: Deve

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