Consultant (12 Months

vor 3 Monaten

Schweiz UNICEF Vollzeit

**Job no**: 574148
**Contract type**: Consultant
**Duty Station**: Geneva
**Level**: Consultancy
**Location**: Switzerland
**Categories**: Fund Raising

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

**For every child, hope**

The Division of Private Fundraising and Partnerships (PFP) aims to achieve results for children by maximizing UNICEF's private fundraising and advocacy around the world. To carry out this mission, PFP coordinates fundraising activities and private sector partnerships with offices in over 50 countries.

The global team operates to support and enable countries in their fundraising, and this role works within that approach to support and develop the capabilities of teams, as well as supporting or leading the development of relevant global strategies. Individual Giving is one of UNICEF’s most critical sources of revenue and the PFP Individual Giving team, which this role would be part of, focuses on supporting countries to grow their individual giving revenue.

The PFP Individual Giving team based in Geneva is a lead participant in the Supporter Engagement Strategy, which aims to increase the global acquisition and engagement of UNICEF's diverse supporter base, including donors, advocates, and volunteers. A key part of the strategy is to replace the incumbent CRM systems currently in place in 21 country offices with Salesforce-based technology. The role of Marketing Cloud Specialist will be instrumental in working with markets to redefine their fundraising approach and develop Marketing Cloud to that benefit.

**How can you make a difference?**

**Purpose of Assignment**

The Supporter Engagement Strategy (SES) Marketing Business Process Specialist will identify and articulate specific marketing requirements at a country level, working in collaboration with UNICEF vendors, markets and program team ensuring good coordination and sufficient program collaboration between the Division of Private Fundraising and Partnerships (PFP) and countries. The Specialist will work on implementation, hyper care for Brazil and Argentina and handover into BAU support in Latin America and the Caribbean (LAC) region with corresponding geographical squads and SES squad for Marketing Cloud expertise, best practice, and technical support. The Specialist will understand the Marketing Cloud solution and support UNICEF markets to optimize supporter journeys, implement tests, manage segmentation, data flow, and governance for maximizing supporter engagement. The Specialist will guide country offices in the SES program development with technical and program advice, training, planning support, technology, and project process awareness.

**MAIN TASKS**
- Work as part of the functional SES squad to deliver marketing cloud expertise and support to markets; provide additional support to geographical squads for SES program implementation and BAU issues management and further development.
- Lead Brazil and Argentina through implementation / go live by providing oversight, support, and guidance on both business and technical aspects. Lead key user stories capture, translation into solutions, ensuring business interests are delivered within technical boundaries.
- Interface directly to markets as part of BAU support and ongoing development of the program. Ensure utilization and adoption of the solution, with training, advice and developing the requirements pipeline.
- Understand and categorize user requirements into localized or global core functionality. Ensure local learnings on Marketing are brought into global practices.
- Understand the technical solution (Marketing Cloud) in terms of providing optimized supporter journeys, implementing tests, segmentation, data flow and governance with a view to maximizing supporter engagement. Provide input into solution design taking localized and global requirements into account.
- Work with the Program team and Marketing Manager to ensure effective communication, negotiation and influencing within the SES Project Team.

**Scope of Work**:
**1. Business Process Analysis and Documentation**
- Help analyze current marketing business processes in UNICEF markets. Support countries with documenting comprehensive business requirements for future development through user stories.
- Understand and categorize user requirements into localized or global core functionality.
- Manage ambiguity around story development for future states, ensuring user stories and solutions reflect UNICEF's desired future business state.
- Collaborate to develop the business view on story prioritization, sprint planning, and backlog grooming.
- Lead negotiations to bridge key user stories into solutions, ensuring business inte

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