Associate Director, Market Research and Analytics
vor 11 Stunden
Global Human Health (GHH) Division abides by a “patient first, profits later” ideology. Results-driven and ambitious, this team of individuals represents a functional balance between meeting company objectives and the needs of people around the world. The organization is comprised of sales and marketing professionals who are passionate about their role in bringing prescription medicines, vaccines, and other medical products to our customers worldwide.
The Global Customer Insights Market Research Pricing Access Value and Affordability (Market Access) Center of Excellence is responsible for leading strategic market research in support of global access, pricing and reimbursement to ensure access, value and affordability to patients for all products across our Company's Portfolio.
**Position Description**:
This position works closely with the Team Leader in establishing best global access, pricing, and reimbursement strategy for projects across the company’s portfolio (Oncology, Vaccines, Hospital & Specialty, Chronic Care) and disseminates those learnings throughout the organization. The position requires strategic alignment with the multiple stakeholders including franchise market researchers, commercial, global market access & pricing teams as well as between the Global and US organizations. The position requires a strong understanding of primary market research, syndicated reports and secondary analytics.
**Primary Activities - Primary activities include, but are not limited to**:
- A strong understanding of the pharmaceutical business, the product portfolio (in market and products in development), marketing strategies, and market access, pricing & reimbursement needs to help develop the insights required to optimize global market access.
- Manages all aspects of primary market research including leadership in framing critical business questions.
- Together with Market Access lead or commercial lead identifies critical business issues and opportunities for product access and pricing. Provides recommendations on commercial strategies and tactics based on research insights and data analysis and provides critical and actionable insights regarding product reimbursement and coverage.
- Provides rationale for methodologies/ research approach to multiple stakeholders, drafts Requests for Proposals, and articulates the hypotheses to be tested.
- Considers alternative ways of meeting an information need, recommends appropriate sources to address business requests and considers new techniques.
- Implements research studies/ analytics & monitors budget; briefs agencies to deliver what is required - understands vendor capabilities, quality requirements, and recommends innovative options.
- Leads implementation of all corporate compliance standards and administrative responsibilities of research studies.
- Responsible for the synthesis of information from secondary research, including the analysis and dissemination of syndicated research. Responsible for understanding the various syndicated and secondary data and performing analytics independently, or in partnership with commercial analytics, to inform payer strategies and tactics.
- Proactively collaborates with team members and cross-functional business partners to enhance business results by providing recommendations on product access and pricing decisions based on research insights and data analysis.
- Strong communication, presentation, project management and situational leadership skills required insights.
- Works directly with research agencies to ensure effective presentations and other material; reviews analysis of research data, converts it into a presentation; verifies research data accuracy.
- Manages without authority and demonstrates appropriate situational leadership skills.
- Manages competing priorities & demands.
**Position Qualifications**:
**Education Minimum Requirement**:
- BA/BS degree required.
- MBA highly desirable.
**Required Experience and Skills**:
- 5+ years Pharmaceutical market research experience.
- A total of 8+ years of relevant experience in related functions (including sales, marketing, marketing/sales support, and managed markets) and a good working knowledge of the pharmaceutical business will be considered in lieu of specific market research experience.
- Strong Knowledge of the payer access environment required (Globally and/or US).
**Preferred Experience and Skills**:
- Experience and or knowledge of the
business is desirable.
- Well-developed analytical skills, strong problem-solving, and demonstrated ability to think strategically.
- Ability and comfort in leading in a complex and ambiguous environment of a global matrix organization.
**THE COMPANY**
Our company has had a presence in Switzerland since 1963. With a regional office and manufacturing/packaging facility, Lucerne is considered the center of operations. Approximately 1,000 people work collaboratively at the four Lucerne locations (Tribschenstrasse
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