Copywriter (F/m/d)
vor 2 Wochen
**We are Planted and we have big things in store - and for that we need YOU**
After years of research, Planted was founded in July 2019 as a spin-off from ETH Zurich. Our revolutionary plan will make the world a better place. We structure meats from plants that is no way inferior to animal meat, scores with unique taste, and authentic texture, and is miles ahead in terms of sustainability and health
Planted is more than a delicious product - it's also an attitude. We want to radically change the way meat is perceived and consumed and inspire a shift from eating animal proteins to eating plant proteins.
We bring about change. Not just because we can. Because we have to. Are you hungry for change too? Then join our «Tasty Revolution»
**Your mission**:
- Create engaging copy that connects our audience with our brand.
- Develop bold headlines and taglines that resonate with our target audience.
- Write UX copy that guides users through our website and other channels.
- Create compelling product descriptions that highlight the benefits of our products.
- Develop engaging content for our social media channels.
- Write informative and engaging newsletters that keep our customers informed about new products and promotions.
- Develop compelling narratives for presentations.
- Collaborate with designers, marketeers, and other stakeholders to ensure that our copy aligns with our brand message.
- Stay up-to-date on industry trends and adjust copy strategies accordingly.
- Lead the development of a distinctive tone of voice that reflects our brand personality and resonates with our target audience. Own its evolution, edit copy and provide actionable feedback to translators and writers to ensure that copy meets TOV expectations.
**You**:
- Have 3+ years of experience in copywriting, preferably in the food industry.
- Are experienced in developing and implementing brand tone of voice across multiple channels.
- Have the proven ability to write engaging copy that resonates with a target audience.
- Have experience writing UX copy and creating content for social media channels.
- Have a passion for writing, a track record of editing and an understanding of SEO principles.
- Bring the ability to work collaboratively with designers, marketeers, and other stakeholders.
- Have excellent time-management and organizational skills.
- Have outstanding skills in written and spoken German and English. Any other language is a plus.
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