Global Head Corporate Marketing
vor 1 Woche
391670BR
**Global Head Corporate Marketing**:
Switzerland
**About the role**
Location: Basel, CH
Reporting to the Head of Corporate Affairs, this person will be accountable for working closely with teams across Corporate Affairs, as well as with other business partners to develop insights, make decisions, and take action to drive Corporate brand growth and consistency.
Major accountabilities:
- Brand Strategy and Leadership: Develop and execute a comprehensive Corporate brand strategy that aligns with the company's goals and mission. Define, refine, steward and continually innovate a compelling brand positioning and roadmap that inspires and clarifies who we are to our stakeholders, while making the case for relevance and differentiation.
- Build and maintain a modern methodology for measuring brand health, tracking the ROI of brand initiatives, evaluating metrics and contextualizing brand health strengths and weaknesses to adjust brand strategy. Partner with our research team to design and execute quantitative and qualitative audience research in service of brand strategy and understanding our competition.
- Govern Corporate channels and vehicles to ensure aligned and consistent messaging, look and feel that upholds the Corporate Brand, as well as develop and implement strategy for corporate advertising, sponsorships and events
- Lead external creative teams and partner with other key internal functions to conceptualize and execute innovative brand experiences, campaigns and marketing initiatives that achieve desired outcomes with stakeholders.Oversee the development of brand guidelines and ensure consistency in execution across all company touchpoints. Ensure all creative assets are in line with the brand's vision and resonate with the target audience.
- Creative Direction: Provide creative direction and inspiration to the in-house and out of house creative teams and agencies, including graphic and digital designers, copywriters, and videographers.
- Content Creation: Drive the creation of compelling, engaging, and shareable corporate brand content across various platforms, including digital, social media, print, and video.
- Collaborate with internal and external stakeholders to produce content that tells the company's story and supports marketing initiatives, as well as stay current with industry trends, competitive landscapes, and customer preferences to inform brand and creative strategies.
- Campaign Management: Partner with your peers to create and execute integrated marketing campaigns that enhance corporate brand visibility and generate excitement about our company Monitor campaign performance, analyze data, and adapt strategies for maximum impact.
- Provide support company-wide to ensure consistency of corporate brand in congresses, conferences, investor events and other events as needed, as well as act as point of contact with external agencies and partners, leading communication and providing strategic/creative feedback while managing approval
- Team Leadership: Build, mentor, and lead a high-performing team, fostering a culture of brand marketing expertise and innovation, as well as manage the budget for the brand, optimizing resources to achieve maximum results.
**Commitment to Diversity & Inclusion**:
- We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve._
**Role Requirements**
- Bachelor Degree Required, Advanced Degree is a Plus and excellent English (both written and oral) is a must
- Significant years of experience in corporate brand/creative marketing, as well as managing a large team (both internal and external creative teams), with a strong ability to inspire and coach, a history of hiring, managing, and leading high-performing teams
- Courageous mindset, with a track record of achieving creative excellence within resource constraints, accompanied with a proven experience in a similar brand and creative leadership role
- A demonstrated, strong portfolio demonstrating creative and Corporate branding and marketing expertise, accompanied with being a strategic thinker with the ability to develop and implement effective brand strategies, have excellent project management skills and the ability to multitask in a fast-paced environment
- Strong analytical skills to measure and optimize the success of branding and marketing campaigns, as well as ability to think strategically across the short, medium, and long term and an interest in watching evolving the brand.
- Known for excellent communication skills with the ability to inspire, inform, and persuade both internal stakeholders and key partners
- Experience overseeing a large marketing budget, and holistically managing to spend allocation across channels, accompanied with the ability to report performance to senior leadership on a regular basis, highlighting opportunities or trends for continuous improvement
Nice to have:
- Other additio
-
Global Head Corporate Marketing
Vor 7 Tagen
Basel, Basel-Stadt, Schweiz Novartis Vollzeit391670BRGlobal Head Corporate Marketing:SwitzerlandAbout the roleLocation: Basel, CHReporting to the Head of Corporate Affairs, this person will be accountable for working closely with teams across Corporate Affairs, as well as with other business partners to develop insights, make decisions, and take action to drive Corporate brand growth and...
-
Global Head of Corporate Communications
vor 2 Wochen
Basel, Schweiz JUNGBUNZLAUER SUISSE AG VollzeitBased at headquarters in Basel (onsite), we are looking for a: **Global Head of Corporate Communications**: **Your impact**: We have created this position to help revitalise our brand and evolve our culture. We need someone who can both craft a strategy and someone who is not afraid to roll up their sleeves and bring this strategy to life. Your ability to...
-
Global Head of Corporate Communications
vor 4 Wochen
Basel, Basel-Stadt, Schweiz Jungbunzlauer International AG VollzeitBased at headquarters in Basel (onsite), we are looking for a:Global Head of Corporate CommunicationsYour impactWe have created this position to help revitalise our brand and evolve our culture. We need someone who can both craft a strategy and someone who is not afraid to roll up their sleeves and bring this strategy to life. Your ability to build on our...
-
Global Head of Corporate Communications
vor 3 Wochen
Basel, Basel-Stadt, Schweiz Jungbunzlauer International AG VollzeitBased at headquarters in Basel (onsite), we are looking for a:Global Head of Corporate CommunicationsYour impactWe have created this position to help revitalise our brand and evolve our culture. We need someone who can both craft a strategy and someone who is not afraid to roll up their sleeves and bring this strategy to life. Your ability to build on our...
-
Global Head of Corporate Communications
vor 1 Monat
Switzerland, Basel Jungbunzlauer International AG VollzeitBased at headquarters in Basel (onsite), we are looking for a: Global Head of Corporate Communications Your impact We have created this position to help revitalise our brand and evolve our culture. We need someone who can both craft a strategy and someone who is not afraid to roll up their sleeves and bring this strategy to life. Your ability to build on our...
-
Global Head of Corporate Communications
vor 17 Stunden
Switzerland, Basel Jungbunzlauer International AG VollzeitBased at headquarters in Basel (onsite), we are looking for a: Global Head of Corporate Communications Your impact We have created this position to help revitalise our brand and evolve our culture. We need someone who can both craft a strategy and someone who is not afraid to roll up their sleeves and bring this strategy to life. Your ability to build on our...
-
Global Head of Corporate Communications
vor 4 Wochen
Basel, Schweiz Jungbunzlauer Suisse AG VollzeitWe have created this position to help revitalise our brand and evolve our culture. We need someone who can both craft a strategy and someone who is not afraid to roll up their sleeves and bring this strategy to life. Your ability to build on our strengths and heritage will be crucial for success. You will play a key role and make a difference across the...
-
Head of Marketing
Vor 7 Tagen
Basel, Basel-Stadt, Schweiz Recordati Group VollzeitOverall Objective: The Global Head of Operational Marketing (GHOM) Endocrinology develops and leads the Inline Strategy and Operational marketing and brand planning activities for the endocrinology products. The GHOM needs to be seen as the internal brand champion engaging across the full matrix of stakeholders, peers, and customer facing leaders to ensure...
-
Global Head of Finance Technology
vor 2 Monaten
Basel, Schweiz RED Global VollzeitOur end – user client and global market leader is looking for a Global Head of Finance Technology to become a part of the organisation's digital transformation journey and to play main role in contributing to major initiatives across the business.What’s in it for you:Permanent/full-time positionHome/office flexibility - hybrid role, office based in...
-
Head of Marketing
vor 3 Wochen
Basel, Schweiz Recordati Group VollzeitOverall Objective: The Global Head of Operational Marketing (GHOM) Endocrinology develops and leads the Inline Strategy and Operational marketing and brand planning activities for the endocrinology products. The GHOM needs to be seen as the internal brand champion engaging across the full matrix of stakeholders, peers, and customer facing leaders to ensure...
-
Head of Marketing
vor 3 Wochen
Basel, Schweiz Recordati Group VollzeitOverall Objective: The Global Head of Operational Marketing (GHOM) Endocrinology develops and leads the Inline Strategy and Operational marketing and brand planning activities for the endocrinology products. The GHOM needs to be seen as the internal brand champion engaging across the full matrix of stakeholders, peers, and customer facing leaders to ensure...
-
Head Corporate Accounting and Controlling(F/m/d)
vor 3 Wochen
Basel, Schweiz Lonza VollzeitSwitzerland, BaselToday, Lonza is a global leader in life sciences operating across three continents. While we work in science, there’s no magic formula to how we do it. Our greatest scientific solution is talented people working together, devising ideas that help businesses to help people. In exchange, we let our people own their careers. Their ideas, big...
-
Basel, Schweiz Amcor Vollzeit**About the role** This role is a maternity coverage for 6-9 month. During that time you will participate in the development, management, and execution of the global communications strategy for Amcor’s Engagement agenda. The role mainly focuses on internal and strategic communications. This role also supports external communications from time to time...
-
Sr. Manager Corporate
vor 1 Woche
Basel, Schweiz Straumann Group Vollzeit**Job purpose & Organizational setup** The Senior Manager Corporate & Financial Communications is a key contributor in the global Corporate Communications team at Straumann Group. The incumbent will protect and strengthen the corporate brand and reputation by helping to manage external communications for Straumann Group at the global level. The incumbent...
-
Vice President, Head of Global Haematology Oncology
vor 2 Monaten
Basel, Schweiz Sobi Vollzeit**Company Description** Sobi offers the opportunity to work at an international pharmaceutical company focused on specialty pharmaceuticals meeting the high medical needs of rare disease patients and providing treatment and services to them. Our employees come from a variety of backgrounds within research, healthcare, industry and the academic sphere. Sobi...
-
Head of Product Marketing Ccs
vor 3 Wochen
Basel, Schweiz Straumann Group Vollzeit**About Straumann** The Straumann Group unites global reach, experience and innovation with passion and a commitment for uncompromising quality, making enhanced dental healthcare available and accessible to customers and patients around the globe. The group unites global and international brands that stand for excellence, innovation and quality, including...
-
Basel, Basel-Stadt, Schweiz Amcor VollzeitAbout the roleThis role is a maternity coverage for 6-9 month. During that time you will participate in the development, management, and execution of the global communications strategy for Amcor's Engagement agenda.The role mainly focuses on internal and strategic communications. This role also supports external communications from time to time (customer,...
-
Head of Product Marketing Ccs
Vor 7 Tagen
Basel, Basel-Stadt, Schweiz Straumann Group VollzeitAbout StraumannThe Straumann Group unites global reach, experience and innovation with passion and a commitment for uncompromising quality, making enhanced dental healthcare available and accessible to customers and patients around the globe. The group unites global and international brands that stand for excellence, innovation and quality, including...
-
Head Global Quality Management
Vor 7 Tagen
Basel, Basel-Stadt, Schweiz Bayer VollzeitAt Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ,Health for all, Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and...
-
Global Head of Tender Management
vor 3 Wochen
Basel, Schweiz Abbott Laboratories Vollzeit**Abbott** is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160...
