Global Head Corporate Marketing

vor 5 Monaten

Basel, Schweiz Novartis Vollzeit

391670BR

**Global Head Corporate Marketing**:
Switzerland

**About the role**

Location: Basel, CH

Reporting to the Head of Corporate Affairs, this person will be accountable for working closely with teams across Corporate Affairs, as well as with other business partners to develop insights, make decisions, and take action to drive Corporate brand growth and consistency.
Major accountabilities:

- Brand Strategy and Leadership: Develop and execute a comprehensive Corporate brand strategy that aligns with the company's goals and mission. Define, refine, steward and continually innovate a compelling brand positioning and roadmap that inspires and clarifies who we are to our stakeholders, while making the case for relevance and differentiation.
- Build and maintain a modern methodology for measuring brand health, tracking the ROI of brand initiatives, evaluating metrics and contextualizing brand health strengths and weaknesses to adjust brand strategy. Partner with our research team to design and execute quantitative and qualitative audience research in service of brand strategy and understanding our competition.
- Govern Corporate channels and vehicles to ensure aligned and consistent messaging, look and feel that upholds the Corporate Brand, as well as develop and implement strategy for corporate advertising, sponsorships and events
- Lead external creative teams and partner with other key internal functions to conceptualize and execute innovative brand experiences, campaigns and marketing initiatives that achieve desired outcomes with stakeholders.Oversee the development of brand guidelines and ensure consistency in execution across all company touchpoints. Ensure all creative assets are in line with the brand's vision and resonate with the target audience.
- Creative Direction: Provide creative direction and inspiration to the in-house and out of house creative teams and agencies, including graphic and digital designers, copywriters, and videographers.
- Content Creation: Drive the creation of compelling, engaging, and shareable corporate brand content across various platforms, including digital, social media, print, and video.
- Collaborate with internal and external stakeholders to produce content that tells the company's story and supports marketing initiatives, as well as stay current with industry trends, competitive landscapes, and customer preferences to inform brand and creative strategies.
- Campaign Management: Partner with your peers to create and execute integrated marketing campaigns that enhance corporate brand visibility and generate excitement about our company Monitor campaign performance, analyze data, and adapt strategies for maximum impact.
- Provide support company-wide to ensure consistency of corporate brand in congresses, conferences, investor events and other events as needed, as well as act as point of contact with external agencies and partners, leading communication and providing strategic/creative feedback while managing approval
- Team Leadership: Build, mentor, and lead a high-performing team, fostering a culture of brand marketing expertise and innovation, as well as manage the budget for the brand, optimizing resources to achieve maximum results.

**Commitment to Diversity & Inclusion**:

- We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve._

**Role Requirements**
- Bachelor Degree Required, Advanced Degree is a Plus and excellent English (both written and oral) is a must
- Significant years of experience in corporate brand/creative marketing, as well as managing a large team (both internal and external creative teams), with a strong ability to inspire and coach, a history of hiring, managing, and leading high-performing teams
- Courageous mindset, with a track record of achieving creative excellence within resource constraints, accompanied with a proven experience in a similar brand and creative leadership role
- A demonstrated, strong portfolio demonstrating creative and Corporate branding and marketing expertise, accompanied with being a strategic thinker with the ability to develop and implement effective brand strategies, have excellent project management skills and the ability to multitask in a fast-paced environment
- Strong analytical skills to measure and optimize the success of branding and marketing campaigns, as well as ability to think strategically across the short, medium, and long term and an interest in watching evolving the brand.
- Known for excellent communication skills with the ability to inspire, inform, and persuade both internal stakeholders and key partners
- Experience overseeing a large marketing budget, and holistically managing to spend allocation across channels, accompanied with the ability to report performance to senior leadership on a regular basis, highlighting opportunities or trends for continuous improvement

Nice to have:

- Other additio

  • Global Head of Product Marketing Digital Solutions

    vor 2 Wochen

    Basel, Basel-Stadt, Schweiz Straumann Group Vollzeit

    Job Title:Global Head of Product Marketing Digital SolutionsAbout Straumann Group:Straumann Group is a leading company in the dental implant industry.Job Description:The Global Head of Product Marketing will lead the market expansion and commercial success of Straumann digital solutions, including digital devices, clinical software, patient-specific design...

  • Global Head of Product Marketing CCS

    Vor 3 Tagen

    Basel, Basel-Stadt, Schweiz Straumann Group Vollzeit

    Job SummaryThe Global Head of Product Marketing (CCS) is responsible for leading the market expansion and commercial success of Straumann digital solutions. This position will drive the next generation of Straumann digital solutions and support the long-term strategic aspirations of the fast-growing CCS business.Main ResponsibilitiesBuild a high-performance...

  • Global Head of Pricing

    vor 1 Monat

    Basel, Schweiz Abbott Vollzeit

    OBJECTIVES/PURPOSE:The Global Head of Pricing is a pivotal role that develops and executes Abbott’s global pricing strategy, guidance, governance and processes to fulfill our purpose Life. To The Fullest. The Head of Pricing will partner with the respective regional access teams, Global Access team, Policy, Government Affairs, Finance and HEOR to...

  • Global Head of Pricing

    vor 1 Monat

    Basel, Schweiz Abbott Vollzeit

    The Global Head of Pricing is a pivotal role that develops and executes Abbott’s global pricing strategy, guidance, governance and processes to fulfill our purpose Life. To The Fullest. The Head of Pricing will partner with the respective regional access teams, Global Access team, Policy, Government Affairs, Finance and HEOR to drive revenue growth...

  • Head of Marketing

    vor 6 Monaten

    Basel, Schweiz Recordati Group Vollzeit

    Overall Objective: The Global Head of Operational Marketing (GHOM) Endocrinology develops and leads the Inline Strategy and Operational marketing and brand planning activities for the endocrinology products. The GHOM needs to be seen as the internal brand champion engaging across the full matrix of stakeholders, peers, and customer facing leaders to ensure...

  • Global Head of Pricing

    vor 1 Monat

    Basel, Schweiz Abbott Laboratories Vollzeit

    OBJECTIVES/PURPOSE:The Global Head of Pricing is a pivotal role that develops and executes Abbott’s global pricing strategy, guidance, governance and processes to fulfill our purpose Life. To The Fullest. The Head of Pricing will partner with the respective regional access teams, Global Access team, Policy, Government Affairs, Finance and HEOR to drive...

  • Global Head of Product Marketing CCS

    vor 3 Wochen

    Basel, Basel-Stadt, Schweiz Straumann Group Vollzeit

    Position SummaryThe Global Head of Product Marketing (CCS) is responsible for leading the market expansion and commercial success of Straumann digital solutions. This position will play a key role in driving the next generation of Straumann digital solutions, supporting the long-term strategic aspirations of the fast-growing CCS business.The Global Head of...

  • Global Head of Pricing

    vor 1 Monat

    Basel, Schweiz Abbott Laboratories Vollzeit

    **_OBJECTIVES/PURPOSE:_** The **Global Head of Pricing** is a pivotal role that develops and executes Abbott’s global pricing strategy, guidance, governance and processes to fulfill our purpose Life. To The Fullest. The Head of Pricing will partner with the respective regional access teams, Global Access team, Policy, Government Affairs, Finance and HEOR...

  • Head Corporate Accounting and Controlling(F/m/d)

    vor 6 Monaten

    Basel, Schweiz Lonza Vollzeit

    Switzerland, BaselToday, Lonza is a global leader in life sciences operating across three continents. While we work in science, there’s no magic formula to how we do it. Our greatest scientific solution is talented people working together, devising ideas that help businesses to help people. In exchange, we let our people own their careers. Their ideas, big...

  • Head of Product Marketing CCS

    vor 1 Monat

    Basel, Basel-Stadt, Schweiz Straumann Group Vollzeit

    Job Title: Head of Product Marketing CCSThe Straumann Group is seeking a highly skilled and experienced Head of Product Marketing CCS to lead the commercialization of our digital solutions in the CCS portfolio. As a key member of our global marketing team, you will be responsible for developing and executing go-to-market strategies, building a...

  • Sr. Manager Corporate

    vor 5 Monaten

    Basel, Schweiz Straumann Group Vollzeit

    **Job purpose & Organizational setup** The Senior Manager Corporate & Financial Communications is a key contributor in the global Corporate Communications team at Straumann Group. The incumbent will protect and strengthen the corporate brand and reputation by helping to manage external communications for Straumann Group at the global level. The incumbent...

  • Head of Product Marketing Ccs

    vor 5 Monaten

    Basel, Schweiz Straumann Group Vollzeit

    **About Straumann** The Straumann Group unites global reach, experience and innovation with passion and a commitment for uncompromising quality, making enhanced dental healthcare available and accessible to customers and patients around the globe. The group unites global and international brands that stand for excellence, innovation and quality, including...

  • Corporate - Global Communications Manager 6-9 Month

    vor 5 Monaten

    Basel, Schweiz Amcor Vollzeit

    **About the role** This role is a maternity coverage for 6-9 month. During that time you will participate in the development, management, and execution of the global communications strategy for Amcor’s Engagement agenda. The role mainly focuses on internal and strategic communications. This role also supports external communications from time to time...

  • Vice President, Head of Global Haematology Oncology

    vor 7 Monaten

    Basel, Schweiz Sobi Vollzeit

    **Company Description** Sobi offers the opportunity to work at an international pharmaceutical company focused on specialty pharmaceuticals meeting the high medical needs of rare disease patients and providing treatment and services to them. Our employees come from a variety of backgrounds within research, healthcare, industry and the academic sphere. Sobi...

  • Corporate Marketing Campaign Content Strategist

    Vor 4 Tagen

    Basel, Basel-Stadt, Schweiz Novartis Vollzeit

    Join Novartis, a leader in healthcare innovation, as a Corporate Marketing Campaign Content Strategist. This exciting role offers the opportunity to develop and implement comprehensive content strategies aligned with marketing goals.About the RoleWe are seeking an experienced professional to support the development, planning, and execution of various...

  • Global Digital Marketing Strategist

    vor 4 Wochen

    Basel, Basel-Stadt, Schweiz Straumann Group Vollzeit

    Job Title: Global Digital Marketing StrategistJob Summary: We are seeking a highly skilled Global Digital Marketing Strategist to lead our digital marketing efforts and develop innovative strategies to drive engagement and growth across all platforms.Main Responsibilities:Develop and execute global digital marketing strategies to achieve business...

  • Global Head of Tender Management

    vor 6 Monaten

    Basel, Schweiz Abbott Laboratories Vollzeit

    **Abbott** is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160...

  • Global Marketing Trainee

    vor 5 Monaten

    Basel, Schweiz EF High School Exchange Year Vollzeit

    **Global Marketing Trainee** EF High School Exchange Year Location: Zurich, Switzerland We are looking for a passionate **Global** **Marketing Trainee **to join our energetic in-house marketing team in the heart of Zurich, Switzerland. Here at EF High School Exchange Year, we are a team of problem-solvers, relationship-builders, and innovators who are...

  • Head of Innovation, Strategy and Marketing

    vor 5 Monaten

    Basel, Schweiz Batterman Consulting Basel AG Vollzeit

    **Unser Kunde** Unser Kunde ist ein international tätiges Schweizer Maschinenbau-Unternehmen mit rund 130 Mitarbeitenden. Das Unternehmen ist seit 60 Jahren führend in der Herstellung von Prozessanlagen. Die verfahrenstechnischen Anlagen und Sondermaschinen, werden weltweit in der Chemie-, Prozess - und Lebensmittelindustrie eingesetzt. Des Weiteren...

  • HRbp Elsb/elsp Marketing

    vor 5 Monaten

    Basel, Schweiz ABB Vollzeit

    **HRBP ELSB/ELSP Marketing & Sales Global Functions and Capability Development**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+,...