Head of Marketing

vor 6 Monaten

Basel, Schweiz Recordati Group Vollzeit

Overall Objective: The Global Head of Operational Marketing (GHOM) Endocrinology develops and leads the Inline Strategy and Operational marketing and brand planning activities for the endocrinology products. The GHOM needs to be seen as the internal brand champion engaging across the full matrix of stakeholders, peers, and customer facing leaders to ensure delivery of the brand strategy and performance objectives.

Primary roles for the brand:

- Build the mid-to-long term plan for sustainability of the brand as the market landscape evolves, bring innovative insight and market analysis to support vision and strategy.
- Create and deliver the three-year operational plan and performance objectives: define simple and focused operational plans, and execute with end-to-end excellence from planning to operational delivery
- Lead the internal matrix as the brand expert: be seen by management, peers, and customer facing leaders as the brand champion with a deep understanding of the disease, brand, and market landscape
- Support execution of annual brand plans in association with country sales and marketing teams.

Main Tasks:

- Develops the annual strategic brand plan and tactical plan
- Manages the overall positioning of the products from brand planning to tactical activities.
- Ensures a deep understanding of patient journeys across different markets and specific market requirements for current and future products.
- Conducts market research and insights generation
- Leads the company-wide launch planning in collaboration with the cross-functional team.
- Steer the review and analysis of country-led business plans.
- Innovates across marketing channels as new technologies appear (ie omnichannel and digital marketing, etc.)

**Responsibilities**:

- Leads and develops a team or marketeers.
- Responsible for definition and implementation of the global marketing plans
- To create promotional materials and communication tools about products (brochures, videos, websites )
- To organize participation to international congresses to increase visibility of the products
- To liaise with KOLs in order to raise them as product advocates
- To collaborate with and support patient organizations on defined projects agreed by Medical/External Affairs
- To define and implement the strategy to optimize life cycle of each product
- Lead and engage the organisation as a strong communicator
- Oversee the brand budget, track and spend to annual plan

Management:

- Projects and cross-functional and regional leadership Responsible for providing all sales employees (GMs, PMs, KAMs) with the necessary technical expertise to enable them to sell the product. This involves printed and electronic promotional material, product training, and relevant clinical papers.
- Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitor's products.
- To be the product champion and act as point of first reference for all product related enquiries and work collaboratively with colleagues in Medical and Regulatory department to address any issues that may arise.
- Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the promotional material is being used optimally, and smart non face to face promotional channels are leveraged
- Assist with the development of the 3 years' brand plan and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan.
- Liaise with agencies regarding the product communication campaign including journal advertising, direct mail and conferences

Specific Competencies and Skills:
Education (preferred)
- Scientific background: Pharmacy, Biology or Medical studies
- Business background: Business school, Master in Marketing or MBA in marketing

Experience
- At least 10-15 years of experience as a product or brand manager at an international/global level.
- Proven record of success in marketing function at various pharma companies in headquarters or/in the affiliates.
- Excellent communication, leadership and planning skills
- Relentless attention to detail and for achieving success.
- Knowledge in the rare disease field or in niche market product
- Sales experience in the field would be a plus
- Leadership experience would be a plus
- Fluent in English, other languages would be appreciated
- Good usage level of Microsoft office package

Main Interactions:

- Accountable and reporting to the Head of Global Endocrinology
- Regional Heads (EMEA, US, LAC)
- Medical Advisor Affiliates, GMs, Regional and Country Franchise Heads, Marketing Managers, Key Account Managers
- External suppliers: congress organizers, communication agencies
- Global Endocrinology Leadership Team

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