Head of Product Marketing Ccs

Vor 6 Tagen

Basel, Schweiz Straumann Group Vollzeit

**About Straumann**

The Straumann Group unites global reach, experience and innovation with passion and a commitment for uncompromising quality, making enhanced dental healthcare available and accessible to customers and patients around the globe. The group unites global and international brands that stand for excellence, innovation and quality, including Straumann, Neodent, Anthogyr, Medentika, ClearCorrect, Dental Wings and other fully
- or partly owned companies and partners.

People and culture are the Straumann Group’s greatest assets; they are the keys to high performance and sustainable success. We strive for a culture that builds trust and collaboration, fosters diversity, embraces change, promotes agility, learning and innovation, creates opportunities, allows people to make mistakes and encourages them to take both responsibility and ownership. The fundamental driver of our culture is the player-learner mindset, which we seek to inspire and nurture in every employee.

**Connected Customer Solutions - CCS**

Connected Customer Solutions is a team of high-performing players and learners, dedicated to enable and drive digitalization and take us forward by leveraging all Straumann Group brands and services to connect our customers and become the leading player in digital dentistry.

**Position Summary**

The Global Head of Product Marketing (CCS) is responsible for leading the market expansion and commercial success of Straumann digital solutions - a diverse portfolio comprising digital devices, clinical software, patient-specific design services and integrated digital dentistry workflows. This position will play a key role in driving the next generation of Straumann digital solutions, supporting the long-term strategic aspirations of the fast-growing CCS business.

The Global Head of Product Marketing (CCS) will lead a team of product marketing managers whose mission is to drive commercialization of Straumann digital solutions by developing go to market strategy, business models, value propositions and marketing plans for the different customer segments, across the entire CCS portfolio of products, in support of Straumann’s digital business objectives. This position will drive collaboration cross-functionally with a team of experienced colleagues in product management, sales and marketing from several business units and regions in a fast moving, high growth, matrix organization.

This newly created position reports to the VP, Head of Product Management Software & Services (CCS). The role is global in scope, based in Basel, Switzerland, and requires significant presence in the countries with approximately 20-30% travel required.

**Main Tasks and Responsibilities**:

- Build, coach and develop a high performance team of product marketing managers to drive commercialization of Straumann digital solutions across the entire CCS portfolio
- Lead the development of go to market strategies for different market segments including General Practitioners, Specialists, Dental Service Organizations and Universities
- Create and implement new business models to lower barriers to entry and drive market penetration, long term profitability and connect customers to the Straumann platform
- Lead the development of value propositions, sales
- and marketing plans, campaigns and selling tools
- Lead and manage voice of customer (VOC) and voice of market (VOM) activities
- Drive collaboration with a wide group of internal and external stakeholders concerning product launch, development and commercialization
- Develop and maintain domain expertise on new technologies and intelligence on market development and competitive landscape
- Lead and be accountable for the commercial readiness of all new product / feature launches for the entire CCS portfolio, in collaboration with an extended supporting team.
- Drive close collaboration with colleagues in various global subsidiaries to develop country-specific commercialization strategies and share best practices.
- Work closely with product management to bring voice of customer and voice of market into the product vision and roadmaps.

**Education and Experience**:

- Bachelor or Master’s degree in life sciences, engineering or business.
- Minimum 10 years total professional work experience
- Minimum 5 years’ experience and proven success in product management
- Minimum 5 years’ experience in the medical device or dental industry
- Minimum 5 years’s experience in people leadership and a proven track record of people development.
- Extensive knowledge and understanding of digital solutions in dentistry
- Extensive experience leading complex product launches
- Fluent in English; other languages are an asset
- Comfortable with up to 20-30% travel

**Personal Attributes and Cultural Fit**
- Energetic, commercially-savvy team player and problem-solver with an entrepreneurial can-do spirit and strong resilience
- Excellent business acumen and proven execution abilities
- B

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