Head of Digital Marketing

vor 24 Stunden

Basel, Schweiz MCH Vollzeit

Job ID 451

**The Story about this position**: We are looking for an experienced and result-driven Head of Digital Marketing to join our awesome Digital team You will be responsible for setting up, implementing, and managing the day-to-day digital marketing strategy.
Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.
We are expecting you to have experience and a big passion for digital technologies and utilizing different digital marketing channels.
- Essential

**Responsibilities**:

- Build, plan and implement the overall digital marketing strategy and promotional plan
- Lead the strategic and operational management of all paid digital marketing activities (search engine marketing/optimization, promoted social posts and paid social activities).
- Prepare and manage digital marketing budget
- Measure and oversee online content for paid campaigns
- Responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks
- Track SEO and Google Analytics data and make complex analysis
- Anticipate sales performance trends
- Research competition, investigate benchmarks and provide suggestions for improvement
- Plan, launch, optimize and measure the performance of paid marketing campaigns.
- Build out tracking and reporting tools to monitor and optimize the performance with a view to increasing sales and optimizing ROI.
- Collaborate with cross-functional teams - from creative to product marketing - to deliver consistent brand messaging and experiences.
- Work with external agencies for campaign management and asset creation.
- Coordinate efforts across teams for owned, earned, and paid channels in development, maintenance, and implementation of single integrated marketing calendar.
- Be the audience specialist using data and insights to optimise user journeys, experience, and communication.
- Organize and lead digital marketing team
- Stay up to date with the latest technology and best practices
- Perform other team duties as assigned.

**Your profile**:

- 5+ years of relevant experience in the field of digital marketing in a manager role within a global or EMEA scope.
- Proven track record of successfully implementing conversion-driven digital marketing campaigns.
- Results driven, analytically minded, comfortable with data deriving insights to action.
- Exceptional collaboration and relationship-building skills working effectively across functional teams.
- Experience in managing digital marketing accounts and platforms such as Salesforce Marketing Cloud, Google Analytics.
- Natural digital curiosity with in-depth awareness and passion for learning the marketplace, consumer trends, evolving digital media practices and industry standard methodologies.
- Ability to quickly adapt to the changing needs of our brand and business.
- Excellent English oral and written communication skills any other language is a plus
- Knowledge of the art market is a plus

**Your employer**:

- The MCH Group is a leading international live-marketing company with a comprehensive services network spanning the entire exhibition and event market
- We develop traditional trade fairs to modern platforms and communities.
- Our exhibition portfolio includes around 90 own and guest exhibitions, and we complete around 1800 projects worldwide each year
- Our nearly 700 colleagues are active all over the globe

What to expect? Flexible working hours, a modern infrastructure, good social security, appealing benefits and a dynamic environment. You will find more information on the MCH Group here.

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