Head of Marketing

vor 3 Wochen

Basel, Schweiz greenTEG AG Vollzeit

You are responsible for driving the marketing activities within the company with a key focus on the development and implementation of a global marketing strategy. This includes
the execution of state-of-the-art marketing techniques by targeting primarily OEM
integration and MedTech / Whitelabel customers. The position requires running and
implementing projects and designing campaigns jointly with the Sales
and Business Development team.

Tasks
- Development and implementation of a global marketing strategy with a strong focus on digital marketing to further strengthen the company’s market presence and position
- Drive and manage campaigns and relationship marketing activities with other functions of the company, including sales and R&D
- Act as a sparring partner to the business segment leaders; translate business needs into marketing initiatives
- Develop content for marketing activities ranging from editorials, press releases, website, online advertising, social media, brochures, and other marketing collateral; assist with the review and editing of marketing materials as needed
- Manage a network of external marketing support agencies
- Regularly align, adjust, and revise the marketing calendar with the Sales/Business Development team and Marketing intern to ensure timely and flexible execution of tasks
- Assign budgets to projects; monitor progress through KPI tracking and report back via quarterly performance reports
- Actively promote and present greenTEG to customers and external parties, such as media stakeholders and potential clients; help represent greenTEG at fairs and conferences as needed

**Requirements**:

- Degree in (Digital) Marketing is required
- At least 5+ years of marketing experience in B2B / MedTech-Industry sector (or similar) with marketing campaign management experience
- Good understanding of current online marketing techniques and best practices
- Experienced in social media management (focus on LinkedIn)
- Experience in campaign planning and execution
- Proven story telling / writing skills and the ability to quickly capture new information and condense to a few important points
- Strong communication and presentation skills
- Creative and innovative team player with hands-on mentality
- Strategic thinker and planner who takes decisions and is strong in execution
- English native speaker preferred or proficiency in English is a must for a German native speaker
- Applicants must be either Swiss citizens, EU-nationals or have the legal right to live and work in Switzerland

**Benefits**:
We offer a collegial and striving international work environment in Zurich-Ruemlang. A motivated, dynamic and high-tech-oriented team is looking forward to welcoming you.

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