Global Head of Product Marketing CCS

vor 2 Wochen

Basel, Basel-Stadt, Schweiz Straumann Group Vollzeit

Position Summary

The Global Head of Product Marketing (CCS) is responsible for leading the market expansion and commercial success of Straumann digital solutions. This position will play a key role in driving the next generation of Straumann digital solutions, supporting the long-term strategic aspirations of the fast-growing CCS business.

The Global Head of Product Marketing (CCS) will lead a team of product marketing managers whose mission is to drive commercialization of Straumann digital solutions by developing go-to-market strategies, business models, value propositions, and marketing plans for different customer segments, across the entire CCS portfolio.

This position will drive collaboration cross-functionally with a team of experienced colleagues in product management, sales, and marketing from several business units and regions in a fast-moving, high-growth, matrix organization.

Main Tasks and Responsibilities:

  • Build, coach, and develop a high-performance team of product marketing managers to drive commercialization of Straumann digital solutions across the entire CCS portfolio.
  • Lead the development of go-to-market strategies for different market segments, including General Practitioners, Specialists, Dental Service Organizations, and Universities.
  • Create and implement new business models to lower barriers to entry and drive market penetration, long-term profitability, and connect customers to the Straumann platform.
  • Lead the development of value propositions, sales, and marketing plans, campaigns, and selling tools.
  • Lead and manage voice of customer (VOC) and voice of market (VOM) activities.
  • Drive collaboration with a wide group of internal and external stakeholders concerning product launch, development, and commercialization.
  • Develop and maintain domain expertise on new technologies and intelligence on market development and competitive landscape.
  • Lead and be accountable for the commercial readiness of all new product/feature launches for the entire CCS portfolio, in collaboration with an extended supporting team.
  • Drive close collaboration with colleagues in various global subsidiaries to develop country-specific commercialization strategies and share best practices.
  • Work closely with product management to bring voice of customer and voice of market into the product vision and roadmaps.

Education and Experience:

  • Bachelor or Master's degree in life sciences, engineering, or business.
  • Minimum 10 years total professional work experience.
  • Minimum 5 years' experience and proven success in product management.
  • Minimum 5 years' experience in the medical device or dental industry.
  • Minimum 5 years' experience in people leadership and a proven track record of people development.
  • Extensive knowledge and understanding of digital solutions in dentistry.
  • Extensive experience leading complex product launches.
  • Fluent in English; other languages are an asset.
  • Comfortable with up to 20-30% travel.

Personal Attributes and Cultural Fit:

  • Energetic, commercially savvy team player and problem-solver with an entrepreneurial can-do spirit and strong resilience.
  • Excellent business acumen and proven execution abilities.
  • Builds trust and collaborates easily with a diverse set of stakeholders across business units and regions in a matrix environment.
  • Highly organized and comfortable taking ownership of multiple workstreams at once.
  • High integrity, ethics, and personal values; dedication to Straumann Group's culture.
  • Strong player-learner and continuous improvement mindset.

Straumann Group is an equal opportunity employer and will not discriminate against any employee or applicant for employment on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national origin, age, veteran status, or disability unrelated to job requirements. Straumann Group will take affirmative action to ensure that qualified applicants are employed and that employees are treated without regard to their race, age, color, religion, sex, sexual orientation, gender identity, national origin, veteran and disability status. In compliance with U.S. Department of Labor Executive Order 11246, Section 503 of the Rehabilitation Act, and Section 4212 of the Vietnam Era Readjustment Assistance Act, Straumann Group has developed and maintains an affirmative action program and plan.

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