Global Brand Lead

Vor 2 Tagen

Zug, Schweiz Galderma Vollzeit

With a unique legacy in dermatology as well as decades of cutting-edge innovation, Galderma is the leading company solely dedicated to skin and advancing the future of dermatology.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients and the healthcare professionals we serve every day. We aim to empower each employee and to promote their personal growth all the while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create unparalleled, direct impact.

**Job Description**:
Reporting to the Global Franchise Leader Aesthetics - Toxins, Global Brand Lead will join our expanding team and lead the brand strategy for Dysport

while working closely with markets, agencies, internal and external functions and stakeholders.

Job Responsibilities
- Develop the global long-term brand strategy, lead development of innovation projects, brand and marketing activation for HCP and consumers that feeds into the Global Galderma Aesthetics value proposition
- Liaise with R&D, clinical and medical teams to develop and communicate key claims related to the product, and advantages of Dysport versus its competitors
- Define the global brand essence and key messages for Dysport
- Create and own the global brand book for Dysport
- Deliver a global brand campaigns
- Lead strategy definition, creative agency selection/interface, manage campaign development, ensure appropriate local/regional input, oversee local deployment, update as needed based on real-life experience
- Ensure effective propagation of the Dysport product identity across all geographies and local specificities in key markets: US, EMEA, LATAM, Australia, China, RoW
- Oversee global implementation of Dysport brand identity
- Monitor the performance of the product
- Work with country organisations to address opportunities for improvement
- Maintain acute understanding of market dynamics, customer perspectives, and real-life effectiveness of sales and marketing programmes relating to the product
- Frequently conduct field rides with aesthetic representatives
- Participate in country business reviews

Minimum Requirements
- Strong experience in brand management (10+ years)
- Strong project management skills
- Deep understanding of brand management: Defining the strategy, developing business cases, positioning versus competitors, campaign development, global implementation skills
- Excellent leadership skills, ability to effectively lead diverse teams across the globe
- Ability to provide strategic clarity and precise direction for the brand
- Strong educational background, preferably in a business-related field
- Ideally medical aesthetics or dermatology background OR alternatively prescription pharma/cosmetics/FMCG background with transferable skills demonstrated in shaping the market
- Solid experience working at the regional or global level of brand management, including exposure to US, EMEA and Asia regions
- Analytical mindset and an ability to work on a conceptual level
- Ability to alternate between deep analytics; business cases; fact-based-decision making and actively driving hands-on implementation; providing visible direction, inspiration and leadership
- Fluency in English

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