Global Marketing Manager Kiddylicious

vor 3 Wochen

Zug, Schweiz TN Switzerland Vollzeit

Social network you want to login/join with:

Client:

Lotus Bakeries

Location:

Baar, Switzerland

Job Category:

Other

Job Reference:

ce4f25d3cd23

Job Views:

4

Posted:

03.03.2025

Expiry Date:

17.04.2025

Job Description:

In this role, you are responsible to develop the Kiddylicous brand worldwide in line with the Natural Foods Growth Model. You act as the brand owner at a global level and you initiate and develop assets for building the brand memory structure.

  • You build strong working relationships with the brand’s home base in the UK, focusing on getting an in-depth understanding of the origin and DNA of the brand.
  • As innovation is key in the growth of Kiddylicious, you lead the Kiddylicious innovation team and are responsible for developing the innovation strategy for your brand.
  • You’ll take the lead in facilitating a single-minded view on the Kiddylicious brand across the entire organization, ensuring that all communication tools (with a focus on in-store and digital media) are available for your colleagues in the countries to fuel the growth of Kiddylicious.
  • You champion growth in line with the Kiddylicious Growth Model focusing on distribution & visibility, range, innovation, price and promo, e-commerce, and media.
  • Setting up regular sessions with the different focus markets and working closely with the local teams, you stimulate a passion for the brand, resulting in strong launch plans for new markets and successful activation strategies in existing markets. Your role also includes the creation of the tools and toolboxes for this objective.

To be able to achieve the above and be successful in this role, we believe you need to have:

  • A relevant academic background in the form of a Master’s degree in a business-focused field. Any additions in marketing are considered a plus.
  • A personal affinity with healthy snacking, allowing you to bring passion and commitment for the products to the table. This passion is strengthened by your skills in bringing ideas to life and your ability to build trust and confidence within your stakeholders.
  • A hands-on attitude combined with a curiosity to learn and the talent to think strategically, driving results on both short and long-term.
  • Comfort in a multicultural and quickly changing environment, where you are able to collaborate and communicate on all levels. Fluency in English is a must.
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