Global Brand Manager

Vor 3 Tagen

Zug, Schweiz Leica Geosystems AG - Part of Hexagon Vollzeit

**Committed and with passion for precision we create digital reality solutions combining sensor, software, and autonomous technologies to empower a sustainable future.**:
Are you ready to tackle your next branding challenge? We’re seeking a visionary and dynamic Global Brand Manager to execute Hexagon’s corporate brand strategy on a divisional level. If you’re a strategic thinker, an innovative storyteller and a passionate advocate for brand excellence, this is your chance to make a lasting impact.

We are a multi-brand division within Hexagon, the global leader in digital reality solutions, combining sensor, software and autonomous technologies to put data to work. As the Global Brand Manager, you shape and elevate our identity across various brand portfolios and support our go-to-market teams to understand the brand structure and guidelines. You take full ownership of the brand strategy, consultation, implementation and governance for various brands across the business.

As an experienced brand manager, you enjoy interacting with different business areas and marketing teams and want to learn about high-tech products and markets. The role reports to the VP Global Marketing and is part of the divisional marketing leadership team.

**Global Brand Manager (f/m/d)**
**- Zug
- 100%**This appeals to you**:

- Closely collaborate with the corporate brand team to develop divisional guidelines based on the corporate CI/CD and support the brand activation within the division
- Develop and execute comprehensive multi-brand strategies that align with our division’s vision, values, and business goals
- Lead cross-functional teams to ensure consistent brand messaging and identity across all touchpoints, from digital platforms and marketing campaigns to product collaterals and events
- Craft compelling brand stories that resonate with our target audience and differentiate us in a competitive market
- Monitor industry and design trends to adapt and evolve our brand strategies proactively
- Collaborate and provide strategic guidance to internal and external partners worldwide to manage brand assets, ensuring visual and tonal consistency
- Drive innovation through bold initiatives that challenge conventions and set new standards
- Measure and analyse the effectiveness of brand campaigns, making data-driven decisions to optimise future efforts
- Source, manage and collaborate with key suppliers, agencies and partners that help you implement the brand strategy
- Develop extensive governance resources and training materials to upskill internal and external go-to-market teams
- Manage brand budget and reporting

**This is you**:

- Minimum five years experience in a senior brand management or creative/account director role, with a proven track record of developing and implementing successful brand strategies
- Experience working in a global corporate multi-brand environment
- Tertiary degree in design, communications, marketing, business or a related field
- Exceptional creativity with a keen eye for design and an innate ability to capture the essence of a brand visually
- Outstanding storytelling skills and ability to grasp highly technical information and turn into engaging value propositions and content
- Ability to be detail orientated and inquisitive and understand complex organisational structures and product portfolios
- Natural leader that proactively innovates, has a high attention to detail and a “can-do” attitude
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments and work with senior stakeholders
- Ability to explain complex brand concepts and strategies in simple ways and provide engaging training to internal and external teams
- Strategic mindset with the capacity to think long-term while managing day-to-day brand operations
- Proficiency in industry-standard tools and software related to branding and design
- Engaging presentation skills in English
- A portfolio showcasing your previous brand management successes is a plus

**About Us**:
Hexagon is a leading provider of digital reality solutions and employs more than 24,000 people in 50 countries. You will be part of a strong, experienced, inspiring and motivated team of experts driving the future of Hexagon. You will use and develop your skills in our highly innovative and diverse environment.

Flexible working models allow you to ideally combine work and private interests.

**Contact**:
If you have any questions, please do not hesitate to contact Joanna Ertug, Teamlead Talent Acquisition.
- Hexagon Geosystems Services AG
- Metallstrasse 9b
- CH-6300 Zug- Job-ID: azp24zjn

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