Digital Content Manager

vor 2 Wochen

Zug, Schweiz Experis Vollzeit

Experis is the global leader in professional resourcing and project-based workforce solutions. Our suite of services range from interim and permanent recruitment to managed services and consulting, enabling businesses to achieve their goals.

We accelerate organisational growth by attracting, assessing and placing specialised professional talent.

On behalf of our client, a global leading institution, we are looking for a **Digital Content Manager**, based in Rotkreuz for a contracting role of 6 Month.

**Responsibility & Tasks**

The Digital Content manager is responsible to maximize customer engagement for Innovative Medicines Switzerland through the use of the available online channels. The role holder serves as a consultant of the promoted Brand in terms digital content (e.g. the right content for the right channel in the right frequency). The online content manager provides expertise in SEA, SEO and social media. The Online Content Manager is responsible for translating the brand positioning and messaging as well as the non-disease specific content (e.g. med info, services), into online content working strongly together with internal and external content experts. In close collaboration with the Digital execution Manager, the Online Content Marketeer will create an optimal online channel content. Works closely with the digital execution manager to plan, develop and execute on Omnichannel engagement plans that support company's integrated inbound and outbound campaigns towards HCPs and Patients Main focus area: Continuously develops the online content plan and agenda for multiple stakeholders (e.g. HCP and patients) in close collaboration with the Brand Managers, LBTs and Digital Manager. Ensures timely implementation of online content in line with the yearly content plan, agenda, and allocated budget.
- Works closely together with internal and external content experts to create content that communicates the brand positioning and messages via online channels
- Manages the total process of digital content management: from content creation to content placement supporting the brand managers and digital manager.
- Enable excellence and efficiency in digital service delivery by leveraging offshore PLS digital excellence center in Dublin and with close partnering of GCIT
- Ensure compliance for digital marketing in collaboration with digital guidelines, procurement and GCIT processes. Responsible for development and implementation of the online content plan and agenda in close collaboration with the Brand Managers in the franchise and the Digital Execution manager
- Serves as RTE Champion for the CPO
- Drives the engagement in SEA, SEO, and social media (LinkedIn) for the CPO. Key Performance Indicators (optional) Financial targets CPO
- Results of online activities versus pre-defined online KPI's (e.g., website traffic, newsletter conversion, open and click through rates, social engagement etc.)
- KPIs development & realization for digital activities
- Manage risk, compliance, and controls environment, measured through internal and external audits and reviews Omnichannel engagement measures

**Ideal Background**:
Education & Qualifications (optional)

Academic degree in business administration (marketing/advertising majors), communications or media studies. 4+ Years Work experience in Swiss market in digital marketing or omnichannel engagement Digital agency experience a strong plus (Publicis, Havas, Jung v Matt, etc...)

**Language (optional)**

Fluent spoken and written German and English required, French is a plus.

Experis is Europe's leading recruitment agency. Experis has more than 200 currently open vacancies and we will be more than happy to find the perfect role for you

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