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Channel Growth Manager
vor 2 Monaten
Channel Growth Manager W
Description
Channel Growth Manager
Location, UK or Switzerland
Responsible for driving channel growth for our Self Care & Essential Health brands by:
- Crafting the in-store executional strategy tailored to the shopper journey
- Leading centrally the POP materials production to ensure consistency across markets and drive economies of scale
- Working closely with all core markets as the key stakeholder to support and guide on the locally produced POP materials and in-store communication
- Deploying the globally developed Shopper Marketing Toolkits & Develop regional toolkits when required (i.e regional assortment, cover needs different to the Global ones, specific customer asks etc)
- Delivering channel growth playbooks for Discounters and Mass channels:
o Channel Path to Purchase
o Channel GTM
o Channel Layouts and Classifications
o Channel Touchpoints and POSM Optimization
o Brand Prioritization by Channel
o MSL alignment with RGM by brand & channel
o Channel GP and portfolio laddering per channel
- Working closely with BTL agencies to develop launch kits, support the launch of NPI's, educational assets for Pharmacies or other customers etc
- Delivering & developing Perfect Store guidelines for the respective category, from ranging recommendation, driving the right high GP mix of codes, planograming & merchandising guidelines
- Working closely with markets and Consumer & Business Insights team to monitor distribution & define distribution targets for existent ranges and NPI's
- Working closely with the Global Brand Development Teams to develop a launch kit with every innovation and sharing the pipe of those toolkits with countries.
Deploying and adjusting, when needed, the globally developed trade stories that allow the countries to have a better customer plan by explaining how this will impact category growth
Channel Review :
o Tracking the execution of the playbook and leverage and highlight markets leading change
o Building shopper insights with key customers in respective channels in EMEA
Leverage the Shopper Lab insights and share with markets
Main interfaces/collaboration:
CD department / BAM's / BDTs & Regional Deployment Teams / IT & Supply chain department / external providers
Main performance measures:
o Strong influencing skills
o A self-starter with the demonstrated ability to take initiative, who can proactively identify issues/opportunities and recommend actions
o Very strong shopper and channel expertise. Sales and marketing background is a plus
Qualifications
Profile
Level of Education
Rationale
Req.
Should
Merit
University degree in Business administration or respective studies
To understand the full scope of the business & its impacts.
X
Work experience
Experience from a multi-national or regional company in preferably FMCG, marketing/shopper marketing/customer development
To understand the customer needs & issues and to set the right drivers in place.
X
Specific competence requirements (professional requirements)
Skilled in Word, Excel and Power Point
Provide presentation & reporting on category & shopper initiatives.
X
Personal characteristics (Key Competences)
Strong Strategic thinking & solid helicopter view
Provide category analysis with conclusions & action steps.
X
Team player & demonstrate leadership
Work in a collaborative way with both internal & external Customer teams
X
Strong written & oral communication skills and presentation skills
Presentation within diverse forums.
X
Well-structured, focused & setting clear priorities
Implementation of priority category & shopper activities.
X
Language skills
Fluent in English
EMEA team interfaces
X
Other:
o Working in multi-functional cross-cultural teams.
Primary Location Europe/Middle East/Africa-Switzerland-Zug-Zug
Other Locations Europe/Middle East/Africa-United Kingdom
Job Function Marketing & Sales
Req ID: W
