Head of Digital Marketing
Vor 4 Tagen
We are looking for a passionate, experienced, result-driven and technology savvy Head of Digital Marketing, responsible for planning, developing, implementing and managing the bank's overall digital marketing footprint.
**Responsibilities**
- Define, plan and implement the bank's digital marketing strategy.
- Define the overall content strategy, setting guidelines, guiding contributors and implementing control mechanisms, for the website, for social media, for digital marketing partnerships, and for search engines.
- Define and run digital marketing campaigns to help grow our brand's influence, brand loyalty and brand awareness.
- Coordinate all internal stakeholders to create a unified brand message and brand identity across all business lines and all channels.
- Participate to the creation and the launch of a separate new digital brand, offering online trading services to mass affluent clients.
- Define, implement and monitor KPIs, analytics and SEO to improve our brand visibility and the impact of our digital marketing campaigns.
**Profiles**
- University degree in marketing or relevant field.
- 5 to 10 years of experience in digital marketing using the entire suite of digital marketing technologies.
- Technology savvy with a hands-on attitude and expertise in all marketing technologies.
- In depth knowledge of the various bank relevant social media platforms, best practices and website analytics.
- Strong experience and expertise in brand management, with an acute eye for design.
- Excellent communicator, highly creative with excellent analytical skills.
- Experience with Adobe Experience Manager and a good understanding of private banking and finance suite are a plus.
**Activity rate**
100 %
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