Head of Marketing

_Do you believe that owning a home should be as simple as possible? That's what we aim to do at Liiva. The current status quo of homeownership is still far too complex. The Liiva digital ecosystem simplifies the entire process of buying, owning, and selling a home. Read on for how you can contribute to this mission**_
Where_**: in our Zürich office, in addition to some remote days as a possibility.

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How much_**: the expected salary range is 110,000 - 130,000 CHF (dependent on the best overall/skills fit).

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Why_**: we don't do BS, and prefer to get stuff done. We grow and nurture standout talent, and are not shy to promote our rising stars and fast-track their career growth.

**Your day-to-day**
- Develop strategies and tactics to get the word out about Liiva and drive qualified traffic to our front door
- Define and manage our content marketing strategy from ground up
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Coordinate with our external agency to produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Collaborate with the Chief Business Officer (CBO), User, Product, and Operations team members to sync all efforts to increase our customer base and continue developing a user centered product
- Report to the management team (CEO & CBO) on the performance of marketing campaigns, OKRs, and work together to develop strategies that align with business goals.

**Requirements**:

- 5+ years experience in marketing, preferably some of this in an early-stage or fast-scaling startup environment
- A passion for identifying target audiences and creatively devising and leading marketing campaigns across channels that engage, educate, and call to action
- Knowledge of website analytics tools, SEO/SEM
- Experience in setting up and optimizing Google Adwords campaigns
- Ability to build a mid
- and long-term marketing strategy strategy, and the skills to create strong allies internally and with partners to ensure success
- Interest in leading team members and building a team
- An eye for good design and a love for great copy and authentic communication

**Benefits**

We hire exceptional talent. Our Employer Value Proposition focuses on a core philosophy**:Liiva Develops**. To enable our team to continue doing their best work and becoming their best professional and personal selves, we provide attractive and valuable benefits in three areas: Skills, Team, and Life. More details on our careers page.

**About Liiva & Company Culture**

We founded in early 2021 as the daughter company of Raiffeisen and Mobiliar. Since going live with our digital platform, we have a strong user base and continue to add value with rapid new feature releases.

As a team of 20 (Zürich) + 15 (Warsaw) members, we are at the ground level of building the company culture. We believe in creating a participatory environment that enables autonomy and innovation. We work hybrid, and come together in our new Zürich Binz office for collaboration, fun, and also opportunities to focus whilst being surrounded by driven colleagues. You will meet some of us during the interview process and get a sense if the team is the right fit for you.