Marketing Director

Vor 4 Tagen

Lausanne, Waadt, Schweiz Corecruitment Vollzeit

Marketing Director

Salary: €100.000 - €120.000 + company perks

Location: Helsinki or Lausanne

Start: ASAP

As a Marketing and Customer Experience Director you are responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and revenue growth in the QSR sector.

This role ensures a seamless customer journey, enhances guest loyalty, and optimizes digital and in-store experiences.

As a director you collaborate with cross-functional teams to align marketing efforts with business objectives, ensuring a strong market presence and operational excellence.

A little about the role:

Marketing Strategy & Brand Management:

  • Develop and implement marketing strategies to enhance brand positioning and increase market share.
  • Oversee brand identity, ensuring consistency across digital, in-store, and advertising channels.
  • Lead omnichannel marketing efforts, including digital, social media, traditional advertising, and promotions.
  • Manage public relations, sponsorships, and influencer collaborations to strengthen brand credibility.
  • Drive localised marketing campaigns to boost traffic and sales in specific locations.

Customer Experience & Engagement:

  • Design and execute customer experience strategies to enhance satisfaction, loyalty, and repeat visits.
  • Oversee guest journey mapping to identify pain points and implement improvements across digital and physical touchpoints.
  • Leverage data analytics and customer feedback to personalise experiences and drive engagement.
  • Implement and manage loyalty programs, mobile apps, and CRM initiatives to increase customer retention.
  • Collaborate with operations teams to ensure excellent service delivery and consistent brand experience.

Market Research & Insights:

  • Analyse market trends, consumer behaviours, and competitor activities to inform marketing strategies.
  • Utilise data analytics to optimise promotions, menu offerings, and pricing strategies.
  • Conduct regular customer satisfaction surveys and implement initiatives based on insights.

Digital & Delivery Growth:

  • Drive digital transformation initiatives, including online ordering, delivery platforms, and mobile app engagement.
  • Develop targeted digital campaigns to optimise sales through third-party delivery partners and direct channels.
  • Work closely with IT and operations teams to ensure seamless technology integration for customer convenience.

Stakeholder Collaboration & Leadership:

  • Lead and develop the team of marketing and customer experience professionals.
  • Work closely with cross-functional teams to ensure brand consistency and operational alignment.
  • Present insights and recommendations to the CEO and CFO to drive data-driven business decisions.

Qualifications & Experience:

  • Bachelor's or Master's degree in Marketing, Business, or a related field.
  • 10+ years of experience in marketing, customer experience, or brand management within the QSR sector.
  • Proven success in developing and executing high-impact marketing and customer experience strategies.
  • Strong analytical skills with experience in data-driven decision-making.
  • Expertise in digital marketing, CRM, and loyalty programme management.
  • Excellent leadership, communication, and stakeholder management skills.

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