Product Marketing Manager
vor 5 Stunden
**Permanent contract, Lausanne, partial remote possible, experience > 3 years**
**About**
INAIT is an AI scale-up founded in 2017 by Henry Markram, renowned professor in neuroscience, director of EPFL’s Blue Brain Project (BBP) and co-founder of Frontiers. INAIT has raised CHF 55 million to fulfill its mission: bring human-level intelligence to the world and solve the most challenging business problems.
We offer B2B and B2C products and solutions in computer vision, forecasting and document understanding across industries: automotive, healthcare, manufacturing, trading and scientific publishing.
As a talented and inspiring Product Marketing Manager, you will report directly to our CPO and **you will own go-to-market planning and product positioning** for INAIT Vision products. You will work in tight relation with the teams across the company.
Are you ready to join our journey?
**Your mission**
Your mission is to build a strategy to fuel awareness, understanding and demand of our products, taking into account the competitive landscape and our B2B markets. You will develop strong messaging across the product portfolio and communicate this story to both internal and external audiences. You will present our products’ value propositions in a way that resonates and clearly articulates how we solve our buyers’ problems.
You will develop a deep understanding of the different market landscapes, opportunities, product offerings, and ensure that our teams have the knowledge and tools required to build pipeline and convert leads.
**Your responsibilities**
- Before product or feature launch, you own positioning and messaging, gather feedback, and participate in establishing go-to-market strategy. You play a key role in defining the target market and understanding the potential customer by segmenting leads and defining buyer personas.
- Creation of product or feature launch plan and launching content.
- Craft standardized product materials, including messaging & positioning documents, sales sheets, content briefs, storyboards, and more.
- After product or feature launch, you focus on driving demand, adoption, and the overall success of the product or feature.
- Be the market expert. You get out of the building, invest time to develop your expertise on users & buyers - and know how to crush competitors You help with competitive intelligence that gives the team a deep understanding of the market.
- You develop a marketing plan in conjunction with our marketing partners.
- Build relevant thought leadership content for buyer roles (e.g. white papers, brochures, social media, Web pages, online events)
- Develop and maintain relationships with potential users and customers
**Requirements**:
- You have min 5 years of experience with product marketing and developing messaging/positioning in a tech environment
- You have a solid track record in launching new products and optimizing existing product offering in B2B markets.
- You are able to craft content and clearly articulate differentiation
- You are able to work independently, often coming up with ingenious ways to reach your goals
- You have experience in using data monitoring tools like Pendo, Google Analytics,
- Language: Fluent English mandatory
**Recruitment process**
- A 30-mn call with our HR manager
- A 60-mn general interview
- A 90-mn case study interview
- A 60-mn interview for cultural fit with the team and the CEO
**What we offer**
- Opportunity to join the founding team and shape the company
- Hybrid working model with a combination of working remotely and from the office
- Dynamic work environment, a multicultural and highly talented team
- Attractive salary and compensation scheme including a company participation package
**Closing & equal opportunities employer statement**
**We love you as you are**
INAIT is an equal opportunities employer. We invest in diversity, ensure equality and encourage expression. We have a zero-tolerance policy for harassment, bias or discrimination towards applicants and employees.
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