Product Manager, Global Braun Blood Pressure
vor 2 Wochen
Join our Beauty & Wellness Team at Helen of Troy as our **Global Product Marketing Manager - Braun Blood Pressure Monitors **(hybrid work onsite and from home) and make an immediate impact on our trusted brand Braun. Work in a company that makes iconic brands including: OXO, Hydroflask, Osprey, Hot Tools, Drybar, Curlsmith, Honeywell, PUR, Braun, and Vicks. Together, we build innovative and useful products that elevate people's lives everywhere every day
**Look around your home, and you'll find us everywhere**:
In your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent
**What you will be doing**:
- The multi-functional members of the Global Marketing team are responsible for orchestrating the brand strategy and product innovation that fuel growth for the Helen of Troy Beauty and Wellness division on a global basis. It is an impartial organization that provides a disciplined, global approach to the consideration of all new product and technology possibilities to drive the New Product Development Process for the division._
The **Global Product Marketing Manager - Braun Blood Pressure Monitors (BPM)** will report to the Global Marketing Director, Global Braun and will manage the marketing side of consumer-centric innovation and new product development globally for the Braun brand within the Blood Pressure Monitor category, as well as category adjacencies such as nasal aspirators and pulse oximeters. You will plan, prioritize, direct, and provide strategic and marketing leadership cross-functionally to achieve long-range business development objectives.
- ** Global Strategy Development**: Using inputs from the Regional Marketing teams, the Global Product Marketing Manager will develop long-range Global Strategies for the BPM business, including new product planning, a pace of innovation, connected strategy, brand hierarchies, recommendations for distribution expansion, and sharing of key success drivers (Commercial Initiatives). You will maintain and manage a rolling 3- year Roadmap of qualified new products for the category. An ability to think broadly and consider the “big picture” and understand details and management of projects is essential to this responsibility. The ability to connect problems worth solving and consumer insights into focused product and marketing strategies is also vital.
- ** New Products and Branding**: Serve as the “Champion” for upstream marketing of new products through the Beauty and Wellness NPD process. New product development will include developing product positioning, branding, required features, design direction, packaging (structure, layout, claims, and communication points in partnership with communications lead), pricing, etc.; built from a foundation of strong understanding of consumer behaviors and needs. Partner closely in conjunction with Regional Marketing teams, Program Management, Industrial Design, Engineering, and Creative. Strong, hands-on development and market research experience are important to this position.
- ** Innovation Exploration**: Alongside the Global Marketing Director, you will be a key point of contact within Beauty & Wellness to collect, evaluate, and make recommendations about new technologies and/or new product ideas within the specified categories. This will involve working closely with R&D, Program Management, Industrial Design, Finance and the individual Regional Marketing teams to understand an opportunity’s strategic relevance, financial attractiveness and technical feasibility.
- ** Portfolio Management**: Responsible for understanding the roles new products will play within the existing product portfolio, assuring each SKU is profitable, has a “reason for being” and is accurately positioned relative to current assortment and competition in the marketplace across relevant regions.
- ** Category Reviews & Communication**: Responsible for periodic category reviews with the regions to (a) stay ahead of the threats & opportunities regionally to inform global strategy and New Product Roadmap, and (b) communicate to the broader distributed team about global marketing initiatives and activities as well as the status of new product programs.
**Skills needed to be successful in this role**:
- Solid analytical skills with the ability to solve problems and develop creative solutions
- Solid understanding of costing/pricing financial analysis and P & L management
- Excellent communication and interpersonal skills
- Experience managing market research projects and distilling consumer insights into action plans.
- Think strategically at a global level, and to develop creative marketing solutions
- Strong independent champion of ideas and highly creative mark
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Product Manager, Global Braun Blood Pressure
Vor 3 Tagen
Lausanne, Schweiz Helen of Troy Vollzeithave an immediate opening for our EMEA (Europe Middle East & Africa) Headquarters in Bussigny, Switzerland for a: Product Manager - Global Braun Blood Pressure Monitors Join our Beauty & Wellness Team at Helen of and make an immediate impact on our trusted brands; Hot Tools , Drybar , Curlsmith , Honeywell , PUR , Braun , and Vicks - Together,...
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Lausanne, Schweiz Helen of Troy VollzeitJoin our Beauty & Wellness Team at Helen of Troy as our Global Product Marketing Manager - Braun Blood Pressure Monitors (hybrid work onsite and from home) and make an immediate impact on our trusted brand Braun. Work in a company that makes iconic brands including: OXO, Hydroflask, Osprey, , , , , , , and . Together, we build innovative and useful...
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Lausanne, Schweiz Helen of Troy VollzeitJoin our Beauty & Wellness Team at Helen of Troy as our Global Product Marketing Manager - Braun Blood Pressure Monitors (hybrid work onsite and from home) and make an immediate impact on our trusted brand Braun. Work in a company that makes iconic brands including: OXO, Hydroflask, Osprey, , , , , , , and . Together, we build innovative and useful...
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