Product Manager, Global Braun Blood Pressure Monitors
vor 2 Wochen
Join our Beauty & Wellness Team at Helen of Troy as our Global Product Marketing Manager - Braun Blood Pressure Monitors (hybrid work onsite and from home) and make an immediate impact on our trusted brand Braun. Work in a company that makes iconic brands including: OXO, Hydroflask, Osprey, , , , , , , and . Together, we build innovative and useful products that elevate people's lives everywhere every day
Look around your home, and you'll find us everywhere:
In your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent
What you will be doing:
The Global Product Marketing Manager – Braun Blood Pressure Monitors (BPM) will report to the Global Marketing Director, Global Braun and will manage the marketing side of consumer-centric innovation and new product development globally for the Braun brand within the Blood Pressure Monitor category, as well as category adjacencies such as nasal aspirators and pulse oximeters. You will plan, prioritize, direct, and provide strategic and marketing leadership cross-functionally to achieve long-range business development objectives.
Global Strategy Development : Using inputs from the Regional Marketing teams, the Global Product Marketing Manager will develop long-range Global Strategies for the BPM business, including new product planning, a pace of innovation, connected strategy, brand hierarchies, recommendations for distribution expansion, and sharing of key success drivers (Commercial Initiatives). You will maintain and manage a rolling 3- year Roadmap of qualified new products for the category. An ability to think broadly and consider the “big picture” and understand details and management of projects is essential to this responsibility. The ability to connect problems worth solving and consumer insights into focused product and marketing strategies is also vital. New Products and Branding: Serve as the “Champion” for upstream marketing of new products through the Beauty and Wellness NPD process. New product development will include developing product positioning, branding, required features, design direction, packaging (structure, layout, claims, and communication points in partnership with communications lead), pricing, etc.; built from a foundation of strong understanding of consumer behaviors and needs. Partner closely in conjunction with Regional Marketing teams, Program Management, Industrial Design, Engineering, and Creative. Strong, hands-on development and market research experience are important to this position. Innovation Exploration: Alongside the Global Marketing Director, you will be a key point of contact within Beauty & Wellness to collect, evaluate, and make recommendations about new technologies and/or new product ideas within the specified categories. This will involve working closely with R&D, Program Management, Industrial Design, Finance and the individual Regional Marketing teams to understand an opportunity’s strategic relevance, financial attractiveness and technical feasibility. Portfolio Management : Responsible for understanding the roles new products will play within the existing product portfolio, assuring each SKU is profitable, has a “reason for being” and is accurately positioned relative to current assortment and competition in the marketplace across relevant regions. Category Reviews & Communication : Responsible for periodic category reviews with the regions to (a) stay ahead of the threats & opportunities regionally to inform global strategy and New Product Roadmap, and (b) communicate to the broader distributed team about global marketing initiatives and activities as well as the status of new product programs.Skills needed to be successful in this role:
Solid analytical skills with the ability to solve problems and develop creative solutions Solid understanding of costing/pricing financial analysis and P & L management Excellent communication and interpersonal skills Experience managing market research projects and distilling consumer insights into action plans. Think strategically at a global level, and to develop creative marketing solutions Strong independent champion of ideas and highly creative marketer of consumer insights Able to manage cross-functionally and across a global organization Experience and skill in presenting ideas, strategy and plans to executive level teams Demonstrate accountability of assigned responsibility (ownership) Strong project and time management skills, able to manage and direct multiple projects simultaneously Comfortable making and standing behind decisions External agency management oversight experience Competitive analysis/trends analysisMinimum Qualifications:
Bachelor’s Degree MBA in marketing and management or equivalent experience 5-7 years’ marketing experience in the consumer durables/electronics/healthcare arenas, out of which minimum 2-3 years in a leading role in new product development Fluent in English (spoken and written) Ability to travel both domestically and globallyPreferred Qualifications:
Experience with connected products, particularly healthcare or wearables Global experience Licensing experience Experience working with and addressing retail accounts#LI-CB1
#LI-Hybrid
Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, and Drybar – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.
At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.
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Product Manager, Global Braun Blood Pressure
vor 2 Wochen
Lausanne, Schweiz Helen of Troy VollzeitJoin our Beauty & Wellness Team at Helen of Troy as our **Global Product Marketing Manager - Braun Blood Pressure Monitors **(hybrid work onsite and from home) and make an immediate impact on our trusted brand Braun. Work in a company that makes iconic brands including: OXO, Hydroflask, Osprey, Hot Tools, Drybar, Curlsmith, Honeywell, PUR, Braun, and Vicks....
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