Marketing Director

vor 2 Wochen

Lausanne, Schweiz GTX medical Vollzeit

At ONWARD we're looking for a Marketing Director to join our team.

Full-time - Lausanne

**About the job**:
This is a unique opportunity for an experienced marketing professional to lead global downstream marketing for ONWARD, expanding awareness of the company and our activities, creating demand for ARC Therapy, and driving achievement of our revenue objectives. This is a global role, preferably based in Lausanne, that requires an innovative and highly collaborative spirit.

**Responsibilities**
- Create and implement global strategy to raise awareness and generate demand, using a metrics-based approach to measure effectiveness
- Iterate on brand strategy, including segmentation, targeting, positioning, and messaging
- Create traditional, digital, and DTC campaigns and messaging, and manage multi-channel execution in partnership with global communications and creative partner(s) and vendors
- Research customer economics and contribute to crafting access and pricing strategies
- Develop and execute tactical marketing plans for multiple countries, to drive promotional, channel, and selling strategies
- Develop and maintain sales support materials, including brochures, videos, animations, presentations, product, and competitive briefs
- Serve as primary contact for messaging and product-/therapy-related matters for sales teams
- Lead conference and trade show strategy and planning for the US and Europe
- Maintain strong customer relationships with KOLs, societies, and advocacy groups; identify thought-leaders and manage consulting agreements
- Gather market intelligence and report on market dynamics, competitive information, key trends, and clinical data that could impact our business in order to shape commercial planning
- Identify forecast and demand plan inputs, working with Sales, Operations and Finance partners
- Support corporate communications initiatives
- o Manage post-market surveillance feedback; ensure compliance with ONWARD quality systems**About you**:

- Bachelor’s degree required; business, marketing, or science-related field preferred
- MBA a plus
- 10+ years of professional experience in marketing or related field in medtech, medical device, consumer healthtech, or other life sciences industry required; experience in neurorehabilitation and / or neuromodulation/ stimulation markets preferred
- Experience in both upstream and downstream capacities is a plus
- CRM experience (in a sales or a marketing capacity) required; Sales experience is a plus
- Product launch experience, with a track record of success; launch experience in medtech preferred
- Experience with both traditional and digital marketing, including DTC and performance marketing
- Creative, self-directed problem-solver, who functions well in a fast-paced environment
- Intellectual curiosity and the desire to continuously improve
- Excellent verbal and written communication and presentation skills
- Global outlook and experience in cross-cultural business environment
- Ethical person, with positive outlook and pragmatic attitude

**Supervision**
- Individual contributor, reporting to VP Marketing, with potential to take on direct reports as well as to build out the downstream Marketing team as the company grows.- Do you want to join our team as our new Marketing Director? Then we'd love to hear about you

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