Head of Acquisition
vor 1 Tag
Our client is a recognized brand in the services industry.
RESPONSABILITIES
- Drive and inspire the Marketing Acquisition team of 6 people
- Plan and activate lead activities (lead acquisition, nurturing and conversion online offers, referral programs, conversion-oriented advertising campaigns).
- Improve the site visibility: traffic acquisition and search engine optimization.
- Propose innovative customer acquisition approaches and develop and implement campaigns to demonstrate the
the effectiveness of the proposed approaches.
- Development of internal processes and tools to capture and track leads across different channels.
- Identify priorities, anticipate and manage conflicts between campaigns or activities.
- Implement planning and tracking solutions to have a global view of activities and their impacts (KPI's) and report to the Marketing Director.
- Manage strategic development projects in the lead management discipline. (leads scoring, lead nurturing, etc.)
- Development and management of the marketing acquisition team, contracts and budgets
PROFILE
- At least 10 years of experience in acquisition roles.
- Experience in the use of marketing automation and/or CRM tools (MS Dynamics, etc.).
- Experience in designing and implementing multi-channel marketing campaigns (A/B testing, copywriting, SEA strategies, SEO, etc.)
- Experience in team management and in managing advertising/media agencies.
- Bachelor or Master's Degree in Marketing, Innovation, Digital or Business.
- Ideally academic specialization in Digital marketing
- Fluent C2 in French and German
- Excellent communicator able to unite around a common goal and lead a Team
- Autonomous, creative, flexible and full of initiative, with sense of priorities, organization and planning
- Customer oriented
- Ease of contact and negotiation
- Pragmatic and solution oriented
- Good presentation skills (ppt), analysis, synthesis and writing skills
- Resistant to stress
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