Global Head of Digital Marketing for Global

vor 1 Tag

Lausanne, Schweiz Logitech Vollzeit

**The role**:
Logitech seeks a dynamic GCO Global Head of Digital Marketing across all Logitech categories including Personal Workspace, Gaming and Streamers & Creators. This role will report into GCO Global Head of Marketing, and be responsible for developing our integrated digital marketing strategy.

**Your Contribution**:
Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviors you’ll need for success at Logitech. In this role you will:

- Drive the long term strategy for all digital marketing initiatives and plans for all categories at Logitech through the complete consumer journey with the following priorities:

- Leadership of global digital strategy for the categories and cross-category initiatives with recommendations in investment, media strategies & KPIs.
- Collaborate closely with all global category leaders to understand key business strategies and priorities for the categories globally.
- Provide strategic guidance and best practices /insights to Regions.- Play an instrumental role in agency selection and define the agency roaster model for the organization based on the sufficiency/efficiency objective.
- Identify new innovations in the digital landscape to lead pilot programs /campaigns to test and qualify new media types and formats, finding ways to more effectively engage consumers and deliver against brand communication and business objectives.
- Drive Cross-Functional Integration Across Global Commercial Organization:

- GTM: Partner closely with the Etail Team, DTX Team, and Amazon Team to ensure seamless integration of media into overall integrated digital marketing plans, forming cohesive strategies.
- Communications: Partner closely with Global Communications for consolidated paid, earned, and owned media.
- Business Groups (BGs) and Global Digital Marketing: Share and gather learnings and best practices, providing insight and a voice for the region, helping with the development of any global programs or opportunities that may be leveraged in the region.

**Key Qualifications**:
To be considered, you must bring the following core skills and behaviors:

- Strong digital and integrated marketing (think paid, owned, earned) know-how with a good blend of people, business, and operations experience.
- Collaborative, high-energy, and results-oriented leader with the ability to counsel, influence, and collaborate with others.
- Capacity to think strategically AND to master execution; ability to translate learnings and insights into strategic guidance.
- Agency management experience.

Further required qualifications and skills:

- 12+ years in Online / Digital Marketing with several years in SEM, paid social, and affiliate /partner marketing (in-house and agency mix preferred).
- Proven track record implementing integrated digital marketing campaigns providing guidance and consolidating results for learnings and future optimizations within a global organization.
- Extensive background and hands-on experience in media planning including concept, creative, execution, and performance analysis, with knowledge of ad products, latest trends, and best practices.
- Competent use of paid media and analytics tools incl: Adwords, DoubleClick services (DCM/DBM) or other relevant DSPs, Google and Adobe Analytics, etc.
- Ability to provide counsel and strategic direction to business leaders, act as a strategic partner that energizes and educates teams.
- Strong understanding of customer acquisition, re-engagement, and retention strategies.
- Strong attention to detail with effective communication, analytical, interpersonal, and organizational skills.
- Able to independently structure and manage workflow and priorities.
- Fluent in English (written & spoken); other languages a bonus.
- Degree in Marketing or Business Administration.

Logitech is the sweet spot for people who are passionate about products, making a mark, and having fun doing it. As a company, we’re small and flexible enough for every person to take initiative and make things happen. But we’re big enough in our portfolio, and reach, for those actions to have a global impact. That’s a pretty sweet spot to be in and we’re always striving to keep it that way.

“_All qualified applicants will receive consideration for employment_ _without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.”_

LI-ML3

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