Global Brand Manager Oncology Position

Vor 7 Tagen

Basel, Basel-Stadt, Schweiz Abbott Vollzeit

Abbott is a global healthcare leader with a comprehensive portfolio of life-changing technologies spanning diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in over 160 countries.

The Global Brand Manager Oncology will play a key role in developing and executing strategic business and marketing plans to drive the growth of Abbott's Oncology brands in key indications. This position requires a deep understanding of market trends, customer needs, and competitive landscapes.

Job Responsibilities
  • Strategic Marketing Leadership: Develop cross-functional brand plans to accelerate the growth of Abbott's Oncology & Biosimilar brands. Identify future trends, address key issues, and leverage opportunities to outperform competitors and drive above-market growth.
  • Market Insights and Research: Lead critical market insights and research initiatives to uncover unmet needs and enhance customer experience. Translate these insights into actionable strategies that inform and drive marketing initiatives.
  • Brand Positioning and Differentiation: Define and drive global brand positioning, ensuring competitive differentiation and compelling messaging for Oncology and Biosimilar products. Set inspirational goals that align with Abbott's vision and resonate with key stakeholders.
  • Integrated Marketing Programs: Design, plan, and oversee the execution of integrated marketing programs for Oncology and Biosimilar products. Utilize a portfolio selling approach and multi-channel strategies to effectively engage healthcare professionals, pharmacists, and patients.
  • Global Launch Excellence: Create and implement a comprehensive global launch plan for new Oncology and Biosimilar products. Prioritize key actions to ensure alignment and seamless execution across affiliates, closely monitoring progress to ensure success.
  • Affiliate Collaboration and Support: Foster strong communication and alignment with local marketing and sales teams. Provide guidance and support to ensure affiliate marketing plans are strategically sound and effectively executed.
  • Budget Optimization: Strategically manage promotional support budgets to maximize ROI and achieve both top-line and bottom-line objectives for the Oncology and Biosimilar portfolio.
  • Performance Monitoring and Reporting: Establish robust monitoring mechanisms to track the execution and impact of marketing programs. Prepare detailed monthly reports for senior management, including performance dashboards, highlights, and ad-hoc analyses.
  • Best Practice Sharing: Drive the sharing of best practices across regions and affiliates, promoting a culture of continuous improvement and innovation within the global marketing team.
Requirements
  • University Degree: University degree (ideally Science and/or Business) with a preference for it to be complemented by an MBA or postgraduate marketing qualification.
  • Minimum Experience: Minimum of 5 years of pharmaceutical/oncology sales and marketing experience at an affiliate or regional level, ideally with exposure to global project initiatives. Proven success in Oncology & Biosimilar brand management. Experience working within Emerging Markets (LatAm, Asia, Middle-East & Africa) is a significant advantage.
  • Language Skills: Fluency in English is required. Proficiency in additional languages such as Spanish, Arabic, or Mandarin is a plus.
Compensation and Benefits

We offer a competitive salary range of $120,000 - $180,000 per annum, depending on qualifications and experience, plus a comprehensive benefits package, including health insurance, retirement savings plan, and generous paid time off.

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