Global Digital Marketing Director

vor 4 Wochen

Basel, Basel-Stadt, Schweiz Straumann Group Vollzeit
Job Purpose

We are seeking a visionary Global Social Media Manager to spearhead our digital marketing strategies and align them with the organization's objectives.

Main Responsibilities
  • Develop cutting-edge social media strategies that drive engagement, customer acquisition, and revenue growth through performance-based marketing campaigns across multiple digital channels.
  • Create and oversee compelling, accessible, and relevant content to ensure our brand remains accurate and current in a rapidly evolving digital landscape.
  • Lead the governance and administration of social media channels, including overseeing account access, brand alignment, content hygiene, adherence to guidelines, policy enforcement, playbook development, crisis management, and reporting.
  • Manage high-complex, multi-stakeholder projects, coordinate global interdisciplinary teams, manage budgets and resources, and support vendor and agency relationships.
  • Act as the central liaison between Headquarters and the markets, fostering solid relationships with internal stakeholders and championing continuous improvement.
  • Explore and develop global channel opportunities, including new and emerging social media platforms, and conduct market research to predict and capitalize on social media trends.
  • Represent the company as the social media face during events and congresses, actively engaging with audiences and representing our brand.
Requirements
  • Bachelor's or Master's Degree in marketing or business administration, complemented by 5+ years of expertise leading digital marketing projects and go-to-market strategies in global settings.
  • Proven track record in marketing or sales, certified in project management (SCRUM, PMP, etc.), and adept at agile project management in fast-paced environments.
  • Strong analytical skills, independence, and a proactive, accountable approach, fostering effective working relationships in an international matrix.
  • Fluent in English (written and spoken), additional languages considered as a valuable asset.
What We Offer

We offer a dynamic and challenging work environment, opportunities for professional growth and development, and a competitive compensation package.

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