Global Brand Manager Immunology Position

vor 3 Wochen

Basel, Basel-Stadt, Schweiz Abbott Vollzeit
Job Description

We are seeking a highly skilled Global Brand Manager Immunology to lead the development and execution of strategic business and marketing plans for our Immunology & Biosimilar brands. This role will be responsible for driving growth, ensuring successful implementation of marketing strategies, and securing full engagement and alignment from regional and affiliate teams.

Key Responsibilities:
  • Develop and champion cross-functional brand plans to accelerate brand growth, leveraging future trends, addressing key issues, and capitalizing on opportunities to outperform competitors.
  • Lead market insights and research to uncover unmet needs and enhance customer experience, translating insights into actionable strategies that inform marketing initiatives.
  • Define and drive global brand positioning, ensuring competitive differentiation and compelling messaging for Immunology and Biosimilar products.
  • Design, plan, and oversee the execution of integrated marketing programs, utilizing a portfolio selling approach and multi-channel strategies to effectively engage healthcare professionals, pharmacists, and patients.
  • Create and implement comprehensive global launch plans for new Immunology and Biosimilar products, prioritizing key actions to ensure alignment and seamless execution across affiliates.
  • Foster strong communication and alignment with local marketing and sales teams, providing guidance and support to ensure affiliate marketing plans are strategically sound and effectively executed.
  • Strategically manage promotional support budgets to maximize ROI and achieve top-line and bottom-line objectives for the Immunology and Biosimilar portfolio.
  • Establish robust monitoring mechanisms to track the execution and impact of marketing programs, preparing detailed monthly reports for senior management.

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