Senior Immunology Brand Strategist
vor 1 Monat
Abbott, a global healthcare leader, is seeking an experienced Senior Immunology Brand Strategist to drive the growth of its Immunology & Biosimilar brands. This role involves developing and executing strategic business and marketing plans to outperform competitors and achieve above-market growth.
Key Responsibilities- Develop cross-functional brand plans to accelerate brand growth, leveraging market trends, customer needs, and competitor insights.
- Lead market research initiatives to uncover unmet needs and enhance customer experience, translating insights into actionable strategies.
- Define and drive global brand positioning, ensuring competitive differentiation and compelling messaging for Immunology and Biosimilar products.
- Design and execute integrated marketing programs, utilizing multi-channel strategies to engage healthcare professionals, pharmacists, and patients.
- Create comprehensive global launch plans for new Immunology and Biosimilar products, prioritizing key actions for seamless execution across affiliates.
- Minimum 5 years of pharmaceutical/immunology sales and marketing experience at an affiliate or regional level, with exposure to global project initiatives.
- Proven success in Immunology, Osteoporosis & Biosimilar brand management.
- Fluency in English is required; proficiency in additional languages such as Spanish, Arabic, or Mandarin is a plus.
- Strategic thinking and planning.
- Brand building strategy and planning.
- Innovation and portfolio expansion.
- Financial acumen and measurement.
$120,000 - $150,000 per year, depending on location and experience.
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