Global Brand Manager Immunology Transformation Lead

vor 2 Wochen

Basel, Basel-Stadt, Schweiz Abbott Vollzeit

About Abbott

At Abbott, we're committed to helping people live more fully at all stages of life. As a global healthcare leader, our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines.

We have 114,000 colleagues serving people in over 160 countries around the world.

Job Summary:

The Global Brand Manager Immunology is responsible for developing and executing a strategic business and marketing plan to drive growth of Abbott's Immunology & Biosimilar brands in key indications. This includes ensuring successful implementation of marketing strategies and tactics, securing full engagement and alignment from regional and affiliate teams to achieve outstanding commercial results.

Main Responsibilities:

  • Strategic Marketing Leadership: Develop and champion cross-functional brand plans designed to accelerate growth of Abbott's Immunology & Biosimilar brands. Ensure plans identify future trends, address key issues, and leverage opportunities to outperform competitors and drive above-market growth.
  • Market Insights and Research: Lead initiation of critical market insights and research to uncover unmet needs and enhance customer experience. Translate these insights into actionable strategies that inform and drive marketing initiatives.
  • Brand Positioning and Differentiation: Define and drive global brand positioning, ensuring competitive differentiation and compelling messaging for Immunology and Biosimilar products. Set inspirational goals that align with Abbott's vision and resonate with key stakeholders.
  • Integrated Marketing Programs: Design, plan, and oversee execution of integrated marketing programs for Immunology and Biosimilar products. Utilize portfolio selling approach and multi-channel strategies to effectively engage healthcare professionals, pharmacists, and patients.
  • Global Launch Excellence: Create and implement comprehensive global launch plan for new Immunology and Biosimilar products. Prioritize key actions to ensure alignment and seamless execution across affiliates, closely monitoring progress to ensure success.
  • Affiliate Collaboration and Support: Foster strong communication and alignment with local marketing and sales teams. Provide guidance and support to ensure affiliate marketing plans are strategically sound and effectively executed.
  • Budget Optimization: Strategically manage promotional support budget to maximize ROI and achieve both top-line and bottom-line objectives for Immunology and Biosimilar portfolio.
  • Performance Monitoring and Reporting: Establish robust monitoring mechanisms to track execution and impact of marketing programs. Prepare detailed monthly reports for senior management, including performance dashboards, highlights, and ad-hoc analyses.
  • Best Practice Sharing: Drive sharing of best practices across regions and affiliates, promoting culture of continuous improvement and innovation within global marketing team.

Requirements:

  • University degree (ideally Science and/or Business) with preference for it to be complemented by an MBA or post-graduate marketing qualification.
  • Minimum of 5 years pharmaceutical/immunology sales and marketing experience at an affiliate or regional level, ideally with exposure to global project initiatives.
  • Proven success in Immunology, Osteoporosis & Biosimilar brand management.
  • Experience working within Emerging Markets (LatAm, Asia, Middle-East & Africa) is significant advantage.
  • Fluency in English is required. Proficiency in additional languages such as Spanish, Arabic, or Mandarin is a plus.

Estimated Salary:$120,000 - $150,000 per year, depending on experience.

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