Global Brand Manager Oncology

vor 4 Wochen


Basel, Basel-Stadt, Schweiz Abbott Vollzeit
Job Summary

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.

Key Responsibilities
  • Develop and execute a strategic business and marketing plan to drive the growth of Abbott's Oncology brands in key indications.
  • Ensure the successful implementation of marketing strategies and tactics, securing full engagement and alignment from regional and affiliate teams to achieve outstanding commercial results.
  • Develop and champion a robust cross-functional brand plan designed to accelerate the growth of Abbott's Oncology & Biosimilar brands.
  • Lead the initiation of critical market insights and research to uncover unmet needs and enhance customer experience.
  • Define and drive global brand positioning, ensuring competitive differentiation and compelling messaging for Oncology and Biosimilar products.
  • Design, plan, and oversee the execution of integrated marketing programs for Oncology and Biosimilar products.
  • Create and implement a comprehensive global launch plan for new Oncology and Biosimilar products.
  • Foster strong communication and alignment with local marketing and sales teams.
  • Strategically manage the promotional support budget to maximize ROI and achieve both top-line and bottom-line objectives for the Oncology and Biosimilar portfolio.
  • Establish robust monitoring mechanisms to track the execution and impact of marketing programs.
Requirements
  • University degree (ideally Science and/or Business) with a preference for it to be complemented by an MBA or postgraduate marketing qualification.
  • Minimum of 5 years of pharmaceutical/oncology sales and marketing experience at an affiliate or regional level, ideally with exposure to global project initiatives.
  • Proven success in Oncology & Biosimilar brand management.
  • Experience working within Emerging Markets (LatAm, Asia, Middle-East & Africa) is a significant advantage.
  • Fluency in English is required. Proficiency in additional languages such as Spanish, Arabic, or Mandarin is a plus.


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