Global Brand Manager Oncology
vor 4 Wochen
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.
Key Responsibilities- Develop and execute a strategic business and marketing plan to drive the growth of Abbott's Oncology brands in key indications.
- Ensure the successful implementation of marketing strategies and tactics, securing full engagement and alignment from regional and affiliate teams to achieve outstanding commercial results.
- Develop and champion a robust cross-functional brand plan designed to accelerate the growth of Abbott's Oncology & Biosimilar brands.
- Lead the initiation of critical market insights and research to uncover unmet needs and enhance customer experience.
- Define and drive global brand positioning, ensuring competitive differentiation and compelling messaging for Oncology and Biosimilar products.
- Design, plan, and oversee the execution of integrated marketing programs for Oncology and Biosimilar products.
- Create and implement a comprehensive global launch plan for new Oncology and Biosimilar products.
- Foster strong communication and alignment with local marketing and sales teams.
- Strategically manage the promotional support budget to maximize ROI and achieve both top-line and bottom-line objectives for the Oncology and Biosimilar portfolio.
- Establish robust monitoring mechanisms to track the execution and impact of marketing programs.
- University degree (ideally Science and/or Business) with a preference for it to be complemented by an MBA or postgraduate marketing qualification.
- Minimum of 5 years of pharmaceutical/oncology sales and marketing experience at an affiliate or regional level, ideally with exposure to global project initiatives.
- Proven success in Oncology & Biosimilar brand management.
- Experience working within Emerging Markets (LatAm, Asia, Middle-East & Africa) is a significant advantage.
- Fluency in English is required. Proficiency in additional languages such as Spanish, Arabic, or Mandarin is a plus.
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