Savvy Gum Brand Strategist Wanted
vor 16 Stunden
Fischer Personal is a leading global FMCG player with a rich history of innovation and success. Our iconic brands have resonated with consumers worldwide, and we're now looking for a skilled professional to join our team as a Savvy Gum Brand Strategist.
Salary & BenefitsWe offer competitive compensation and benefits to attract and retain top talent. As a valued member of our team, you can expect a range of perks that support your personal and professional growth.
Job DescriptionThe ideal candidate will be responsible for developing and executing comprehensive brand strategies for the gum portfolio. This involves analyzing market trends, consumer behavior, and competitor activity to create compelling marketing campaigns that drive brand awareness and engagement. You will work closely with cross-functional teams to ensure successful launches and manage the budget to maximize ROI.
Your mission will be to shape the future of our gum brands by driving innovation and growth. You will analyze sales data, market share, and consumer feedback to inform strategic decisions and lead innovation initiatives to develop new products or improve existing ones based on consumer insights and market trends.
Required Skills & Qualifications- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- 7-8 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successful brand strategy development and execution.
- Strong analytical skills with experience in market research and data analysis.
- Proficiency in media planning (traditional media, digital marketing, including social).
- Contribute to the success of iconic brands and products that resonate with consumers worldwide.
- Embark on an environment of innovation within a global FMCG player.
- Enjoy opportunities for career development and advancement.
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