Brand Manager Gum
vor 24 Stunden
For our client, Perfetti van Melle Schweiz GmbH, located in Zurich-City, a manufacturer of confectionery and chewing gum, with worldwide well-known brands, we are seeking for a dynamic and results-driven Brand Manager to lead the development and execution of the brand strategy for the gum portfolio (Stimorol + Mentos) in the Swiss market.
Brand Manager Gum (Stimorol + Mentos)
The ideal candidate will have a strong understanding of consumer behaviour, brand positioning and the ability to drive growth in a competitive market. This role requires a blend of creativity, analytical thinking and leadership to ensure that the gum brands exceed category growth.
Key Responsibilities:
- Develop and implement comprehensive brand strategies for the gum portfolio, aligning with overall business objectives.
- Conduct market research in collaboration with Center of Excellence analysing and identifying opportunities for brand growth and differentiation.
- Responsible for portfolio health (Core + NPD) ensuring offers are aligned to consumer needs and profitability expectations.
- Collaborate with cross-functional teams (R&D, Supply Chain, Sales) as well as other markets, Regional Marketing and Group Marketing to create successful launches that address consumer needs and are aligned with brand strategy.
- Develop, plan, execute and monitor integrated marketing campaigns across multiple channels (digital, social media, in-store, etc.) to drive brand awareness and consumer engagement.
- Work closely with promo and media agencies to produce impactful marketing activation programs and materials.
- Manage the budget for the gum portfolio, ensuring cost-effective allocation of resources to maximize ROI.
- Analyze sales data, market share, and consumer feedback to measure brand performance and inform strategic decisions.
- Lead innovation initiatives to develop new products or improve existing products based on consumer insights and market trends.
- Build strong relationships with internal stakeholders (sales, finance, trade marketing) and external partners (media, creative and research agencies).
- Present brand strategies and performance updates to senior management and key stakeholders at local and regional level.
- Provide guidance to the Junior Brand Manager by leading, coaching and mentoring.
Key Competencies:
- Ability to develop and execute long-term brand strategies that align with business goals.
- Strong analytical skills to assess market conditions and make data-driven decisions.
- Ability to create compelling marketing materials and persuasive presentations.
- Proficiency in developing creative solutions to complex brand challenges and a keen eye for emerging trends and consumer preferences with the ability to translate these into actionable brand initiatives.
- Deep understanding of consumer behavior and the ability to anticipate and respond to consumer needs.
Qualifications:
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
- 6-8 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successful brand strategy development and execution.
- Strong analytical skills with experience in market research and data analysis.
- Proficiency in media planning (traditional media, digital marketing, including social).
- Fluent in English, German as mother tongue or at least a C2-level is mandatory
Perspectives:
- Embrace an environment of innovation within a global FMCG player.
- Opportunities for career development and advancement.
- Contribute to the success of iconic brands and products that resonate with consumers worldwide.
- Workplace is in Zurich City (in the Prime Tower) - hybrid.
Are you ready to embark on this journey?
Apply today and become the driving force behind Switzerland’s gum revolution.
Let’s shape the future, one chew at a time.
Send your application in English to:
Fischer Personal, Daniel Fischer, Breitingerstrasse 21, 8002 Zürich
www.fischer-personal.ch / daniel@fischer-personal.ch / Tel. 044 940 05 79
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