Brand & Customer Manager Gi (All Genders)
vor 2 Wochen
People First - At Takeda we are dedicated to improving the health and well-being of all people and bringing them the hope of a brighter future. It is our passion that transforms every job into meaningful action. Our people are the heart of Takeda.
Our team is growing and for this we need bright minds with creativity and flexibility - what talent do you have?
**We are currently hiring for a Brand & Customer Manager GI on a permanent contract for our Swiss local office in Glattpark (Opfikon).**:
In the role of Brand and Customer Manager (BCM) GI objective is to drive the product's expansion in the Swiss IBD market. This involves crafting and contributing to the local commercial strategy and driving the implementation that aligns with the overarching goals and plans of the GI Business Unit.
Your contribution will be crucial, offering both specialized knowledge and therapeutic guidance to enhance the Business Unit’s efforts and stimulate growth:
- Drive deep understanding of what motivates patients and the HCPs that care for them, including what factors influence their choice of therapy options and Takeda’s products over competitors. Act on this through the delivery and implementation of an integrated brand plan, with considerations to the current market access conditions and challenges.
- Capable to translate those insights in customer engagement strategies and tactics that both respond to the patient and customer needs and preferences and help us to achieve our commercial goals
Furthermore, your responsibilities include spearheading the collaborative efforts of various projects, infusing the GI Business Unit with valuable insights and strategic recommendations. Your involvement with the EUCAN regional marketing Network is required as your role encompasses the exchange of best practices and collaborative participation.
**Key responsibilities**:
Business Strategy and Project management:
Leading the development and implementation of the Strategic Marketing Plan in line with the Brand Strategy to maximize brand performance, the successful achievement of tactical objectives and milestones outlined within the Strategic Marketing Plan, including but not limited to:
- Create OCE campaigns, programs, and tactics customized to different customer groups including HCPs, patients, patient associations, and media.
- Development and implementation of promotional materials
- Strategic and tactical lead of Takeda's congress activities
Has a strong understanding of the local GI market and closely monitors environmental changes and competitor activities in order to be able to fine tune planned tactics
Identifies actions to strengthen product positioning (eg. direct medical development, labeling changes) to maximize brand performance.
Anticipates and capitalizes on stakeholders’ market trends to create a competitive advantage.
Recommends and gains approval from senior management for alternative approaches to maximize brand opportunities.
Directing generation and analysis of data to seek out opportunities and risks to support recommendations for strategic direction based on demand and market dynamics through market research etc.
Cross-functional Teamwork & informal leadership
- Developing effective and constructive networking and working relationships throughout the Business Unit, GI Brand Team, Market Access department, Medical Department, Commercial Excellence Team, and KAM team in particular. Ability to lead projects and cross-functional teams without formal authority.
Financial Management
- Leading and taking ownership for key financial tasks for the brand including the development of annual budgets, operating plan, market sales forecasts, quarterly updates, etc.
- Effective budget control and resource management within predefined project budgets.
Stakeholder engagement and management
- Developing and maintaining strong, effective, and constructive team relationships (Agency, Specialists, and their associations, Advisory groups) and KOL networks by taking a leadership role in the communication and liaison between all pertinent external customers.
- Ensuring effective communication with all relevant internal and external key stakeholders.
- Identifying and raising relevant issues, and proposing potential solutions, through the appropriate internal and external channels.
- Achieving best-in-class customer focus with significant dedicated time for regular interactions with customers
- Championing across the organization the need to consider the patient and customer voice and needs
Risk Management and controls.
- Supporting the Business Unit Management in managing the company’s risk profile including, (where appropriate), Code of Conduct, the Health, and Safety performance of the business and in ensuring that appropriate internal controls are in place.
**Profile**:
- At least 5 years of experience in the pharmaceutical industry. Experience in marketing/commercial roles highly preferred.
- Excellent project manag
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