Global Hematology Marketing Strategist

Vor 3 Tagen

Basel, Basel-Stadt, Schweiz BeiGene Vollzeit
About BeiGene

BeiGene is a rapidly growing biotechnology company with exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

Overview of the Role

This role will be responsible for developing an integrated marketing strategy and implementing a cross-functional plan of action to commercialize BeiGene's hematology products. The candidate will work closely with all functions and teams, including Country Managers, Product Managers, Medical Affairs, and Market Access, as well as EU and Global counterparts.

Key Responsibilities

  • Drive the development and implementation of regional and local tactical plans aligned to brand strategy and within agreed budget and timelines.
  • Lead the hematology marketing community and manage SRE marketing resources (operational expenses).
  • Develop and implement a promotional strategy for hematology product(s) ensuring alignment with the overall regional brand strategy; this includes a portfolio of omni-channel and digital initiatives, innovative customer engagement models, customer-centric materials to amplify marketing effectiveness and efficiency.
  • Collaborate with hematology Product Managers on the delivery of localized promotional materials where needed.
  • Contribute to the development of European and Global marketing content where required by working closely with cross-functional teams and external partners (to ensure end product is useful for SRE countries).
  • Utilize effective life cycle management, including further indications and brand protection strategies.
  • Monitor hematology market and competitive landscape to feed brand strategy and tactics based on global / European and country level field insights and market research/analytics. Based on this, drive optimization of country marketing plans and tactics in collaboration with country leadership.
  • Identify agencies/vendors/technologies/tools that can benefit the execution of tactics (regional and local level) in collaboration with local teams.
  • Coordinate the development, organization and delivery of product-related trainings for SRE affiliates.
  • Participate in national and international scientific meetings, symposia and workshops.
  • Ensure that all marketing activities are in compliance with BeiGene ́s Standards of conduct and all applicable laws and regulations.
  • Oversee appropriate process associated with the review and approval of promotional materials to ensure compliant and timely delivery.

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