Global Digital Marketing Strategist

vor 1 Tag


Basel, Basel-Stadt, Schweiz Straumann Group Vollzeit
Job Description

At Straumann Group, we are seeking a highly skilled and experienced Global Social Media Manager to lead our digital marketing strategies and align them with our organization's objectives.

About the Role:

  • Develop and implement cutting-edge social media strategies to drive engagement, customer acquisition, and revenue growth through performance-based marketing campaigns across multiple digital channels.
  • Create and oversee compelling, accessible, and relevant content to ensure our brand remains accurate and current in a rapidly evolving digital landscape.
  • Collaborate with our Medical Education department to identify and collaborate with brand advocates, Key Opinion Leaders (KOLs), and influencers to enhance our social media presence.
  • Lead the governance and administration of social media channels, including overseeing account access, brand alignment, content hygiene, adherence to guidelines, policy enforcement, playbook development, crisis management, and reporting.

Requirements:

  • Bachelor's or Master's Degree in marketing or business administration.
  • 5+ years of expertise leading digital marketing projects and go-to-market strategies in global settings, preferably within the medical device industry.
  • Strong analytical skills, independence, and a proactive, accountable approach, fostering effective working relationships in an international matrix.
  • Energetic, commercially-minded team player with entrepreneurial spirit and prowess in marketing and commercial execution.


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