Senior SEO Manager

vor 4 Wochen

PlanlesOuates, Genf, Schweiz Alohi Vollzeit
Job Title: Senior SEO Manager

Alohi SA, a leading technology company based in Geneva, Switzerland, is seeking a highly skilled Senior SEO Manager to join its team. As a key member of our digital marketing team, you will be responsible for developing and executing effective SEO and ASO strategies to drive organic traffic and improve the visibility and ranking of our websites and applications.

Key Responsibilities:
  • Develop and implement SEO strategies to improve search rankings, including keyword research, competitor analysis, and objective setting.
  • Ensure website optimization for search engines, including site structure, mobile responsiveness, page load speeds, and high-quality, keyword-rich content.
  • Identify and target specific keywords and phrases relevant to our products or services, analyzing search volume, competition, and relevance.
  • Collaborate with content creators to produce high-quality, SEO-friendly content, including blog posts, articles, product descriptions, and more.
  • Develop a strategy to acquire high-quality backlinks from other websites, a critical factor in how search engines rank sites.
  • Monitor and analyze website traffic and search performance using tools like Google Analytics and Google Search Console, making data-driven decisions to optimize strategies.
  • Stay up-to-date with the latest SEO trends and algorithm changes by search engines like Google, adapting strategies accordingly.
  • Address technical aspects such as improving site architecture, ensuring proper indexing, fixing crawl errors, and enhancing user experience.
  • Work closely with other teams like marketing, web development, and design to ensure a cohesive approach to SEO.

As a Senior SEO Manager, you will also be responsible for ASO (App Store Optimization) strategies:

  • Develop a strategy to improve the visibility and ranking of mobile apps in various app stores (like Apple App Store, Google Play Store).
  • Identify the right keywords to use in the app's title, description, and metadata to improve its discoverability.
  • Craft compelling app descriptions, titles, and use relevant keywords to improve app store search rankings.
  • Ensure that the app's icon, screenshots, and preview videos are engaging and effectively communicate the app's value.
  • Monitor and respond to user reviews and ratings, and implement strategies to encourage positive reviews.
  • Track and analyze app store performance metrics, such as download numbers, rankings, and user engagement, to inform optimization strategies.
  • Keep an eye on market trends and competitor strategies in the app space.

Requirements:

  • 5+ years of experience in SEO and ASO, preferably in a senior or managerial role.
  • Proven track record of improving organic rankings and driving significant organic traffic growth.
  • Deep understanding of SEO principles and best practices.
  • Experience with ASO techniques and strategies for app store optimization.
  • Proficiency in using SEO and ASO tools and platforms.
  • Strong web development skills, with expertise in Webflow.
  • Tech-oriented, quickly identifying the root cause of issues, suggesting interim workarounds, and always seeking ways to improve our systems.
  • Proactive and practical approach and the willingness to engage directly in tasks and projects; being hands-on is crucial.
  • Excellent analytical and problem-solving abilities.
  • Outstanding overall communication skills, both written and spoken.
  • Fluency in English (proficient to native).

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