Media and Influencer Director
vor 1 Tag
**INTRODUCTION**:
For one of our clients, a multinational active in Cosmetics and based in Geneva, we are looking for a:
**Media and Influencer Director**
Available immediately for a temporary position for a mission planned for4 to 6 months
**DESCRIPTION DE LA MISSION**:
Plans & books the media campaigns for Travel Retail worldwide across all channels, OOH, digital & Influencer marketing. Be the brand guardian within the Global Travel Retail division and responsible for ensuring that global brand guidelines are translated into Travel Retail and specific media needs are implemented accordingly. Focusing primarily on the Global Inflight business, this is a pivotal role dealing with Travel Retail regional sales and marketing teams, customers, external agencies as well as Global Marketing teams. Key responsible would be of developing a variety of brands assets while managing tight deadlines.
- Drive efficiency in media planning with optimized media campaigns in line with animation activities and global shopper strategy.
- Elaborate and manage media budget.
- Ensure day to day management of key media partners and agencies.
- Build strong relationships with brand teams as well as regional marketing directors.
- Market intelligence: Gather market information related to the industry (media and inflight best in class executions).
- Manage projects and presentations as business requires.
- Develop marketing presentations.
- Update Global Media database (TukTuk) with Travel Retail media activities.
- Involvement in ad-hoc projects, reports and tasks related to the Marketing role or business needs, as requested by VP.
**PROFIL ATTENDU**:
- Master's degree in Management and/or Marketing (or related/equivalent discipline)
- Min 5 year's Marketing experience in Beauty/Luxury and/or Consumer Goods
- Previous marketing experience in Travel Retail (TREX product development is a plus)
- Passion for Beauty - Fragrances, Color Cosmetics and Skincare.
- Ability to lead and direct in a highly matrix organization, across multiple markets and cultures, extremely well organized.
- Experience in identifying gaps, influencing and developing together with brand team's new product formats, leading and managing full lifecycle process with a good sense of aesthetics.
- Excellent presentation, communication, and administrative skills with strong negotiation and budget management skills.
- Creator Mindset: Proven ability to develop creative solutions, thinking strategically, analytically, and conceptually. Solution provider and problem solver, with a pro-active and ‘can do' attitude.
- Strong Team Player: Ability to develop effective working relationships, being able to collaborate and influence others, demonstrating integrity and respect
- Self-starter: Passionate, enthusiastic, thrives on challenges and keeps a healthy attitude under pressure, takes charge of self-development
- Organized in action: Able to organize own work as well as manage and develop others effectively
- Constructive networker: Collaborates easily with others and adapts to different working >
- Excellence in execution: Reliable, gets things done on time and takes responsibility for the quality of all deliverables. Attention to details
- Language: Fluent English is a must
- Office package: Word, Excel, Power Point, Outlook & Internet Explorer
- Experience with automated reporting tools is a plus (Tableau, MS Power BI).
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