Director Marketing Europe
Vor 5 Tagen
Carrat is a startup specializing in the protection of women through technology.
We produce connected luxury bracelets that allow women in danger to call for help and warn their loved ones.
As part of the product launch, we are expanding our team and want to accelerate our digital development.
The Director Marketing, will oversee the ideation, development and implementation of EU strategies and programs to accelerate customer acquisition, maximize customer engagement & satisfaction, retention and revenue for _fresh_ in EU. Reporting to the Vice President, E-Commerce—NA, the Director will lead the loyalty program and use consumer insights to help drive customer acquisition and build a deeper relationship with the fresh consumer. The Director will make recommendations on ideal customer segmentation, lifecycle marketing, insights and behavior analysis, loyalty program, and provide tools and features to create immersive, personalized and long-term customer relationships, with the ultimate goal of delivering a consistent message across all touchpoints.
The DirectorMarketing is a passionate digital leader, thinking creatively with a solution-oriented mindset. With both a strategic and analytical focus, the Director will continue to accelerate _fresh _EU’s digital business while partnering with cross functional teams within the EU region as well as _fresh’s _Global HQ.
**Responsibilities**:
- Formulate EU CRM strategies (based on customer lifecycle, brand pillars, launch activity) geared towards increasing Customer Acquisition, Retention, Frequency, & Spend.
- Work closely with Paid Media Director to define consumer segmentation strategies with each campaign animation along with the respective content strategy and synchronize with CRM initiatives. Thereby maximize ROI for each campaign.
- Develop and implement programs for customer on-boarding, lifecycle management, and lapsed initiatives.
- Analyze and develop strategies to optimize fresh’s Loyalty Program within the lifecycle management of highly engaged customers to further drive retention, increased purchase frequency, cross category purchases, IPT and ROI.
- Innovate by launching new CRM initiatives that leverage customer insight and new technologies
- Create competitive case study reports, sharing CRM best practices and learnings from outside the beauty industry to inspire innovation
- Complete analysis/consolidation of CRM campaigns using control techniques and corporate reporting tools to measure success / ROI. Succinctly and clearly summarize and communicate results and learnings to optimize future campaigns.
- Lead advanced database analytics to track customer behavior and lifecycle with the brand; use learnings to develop communication strategies to maximize engagement and loyalty
- Use campaign history and other consumer insight to create appropriate segments for targeting and analysis.
- Develop measurement and analysis guidelines, giving framework for success, based on customer metrics as well as brand strategy.
- Use Adobe Campaign, Qlik, Optimization Lab, etc., to draw insight into Fresh data: cross channel purchase patterns, SKU purchasing preference, geographical analysis, etc.
**Salary**: CHF255,000.00 per year
**Benefits**:
- Work from home
Schedule:
- 8 Hour Shift
Supplemental Pay:
- Performance bonus
-
Marketing Manager Skincare Travel Retail Europe
Vor 6 Tagen
Geneve, Schweiz coty VollzeitAbout Coty About the Role Coty is seeking a talented, highly motivated and experienced individual to join Coty's Travel Retail Europe Marketing Team. Reporting to the Category Marketing Director, as Marketing Manager Skincare you will be responsible for a portfolio of Skincare Brands, defining and executing with perfection the Marketing & Trade Marketing...
-
Director of Sales
Vor 6 Tagen
Geneve, Schweiz Crowne Plaza Geneva Vollzeit**Qui sommes-nous** As the world's largest family of luxury hotels, we all take great pride in being genuine ambassadors of** InterContinental® Hotels & Resorts**.** Shaped by decades of international know-how and local insights, our passion for luxury travel spans cultures and customs. Inspiring us to create warm and sophisticated experiences for those...
-
Client Engagement Manager Europe-cis
Vor 6 Tagen
Geneve, Schweiz Van Cleef & Arpels VollzeitCode de référence: 89212**Client Engagement Manager Europe-CIS (H/F)**: - GENEVE, GE, CH- Permanent**QUI SOMMES-NOUS?** Une Maison de Haute Joaillerie qui valorise des savoir-faire exceptionnels dans un univers empreint de créativité, d'enchantement, de culture et de poésie ! Notre Maison recherche des hommes et des femmes aux multiples talents qui...
-
Director of Rental Services
vor 1 Woche
Geneve, Schweiz Caterpillar Vollzeit**Career Area**:Marketing / Sales / Product Support**: The Director of Rental Services - Europe Region will lead a team to ensure growth in terms of rental revenue, growth of Percent of Rental Revenue Opportunity (PRRO) and support Cat dealer fleet planning and operational excellence. **Responsibilities Include**: - Engaging Dealer executive teams to...
-
Financial Controller Europe
Vor 5 Tagen
Geneve, Schweiz Richemont VollzeitCritères de l'offre **L'entreprise**: Richemont Richemont Description du poste Financial Controller Europe (w/m) Permanent contract based in Geneva, to be filled as soon as possible Do you match the profile ? Do you have significant controlling experience in a retail environment? Have you worked centrally in several markets? Are you organized and...
-
Financial Controller Europe
Vor 6 Tagen
Geneve, Schweiz Van Cleef & Arpels VollzeitCode de référence: 90549**Financial Controller Europe (w/m)**: - Geneva, GE, CH- Permanent**QUI SOMMES-NOUS?** Une Maison de Haute Joaillerie qui valorise des savoir-faire exceptionnels dans un univers empreint de créativité, d'enchantement, de culture et de poésie ! Notre Maison recherche des hommes et des femmes aux multiples talents qui contribuent...
-
Supply Chain Planner Europe
Vor 2 Tagen
Geneve, Schweiz Van Cleef & Arpels VollzeitReference Code: 91810**Supply Chain Planner Europe (w/m)**: - GENEVA, GE, CH- Permanent**WHO ARE WE?** A High Jewelry Maison with a strong heritage who promotes exceptional know-how in an enchanting and creative environment! Our Maison is looking for talented individuals who contribute to developing and transmitting their expertise with care and no...
-
Director, Internal Audit
Vor 3 Tagen
Geneve, Schweiz International Rescue Committee Vollzeit**Requisition ID**: req42448 **Job Title**: Director, Internal Audit **Department**: Internal Audit **Employment Category**: Permanent **Employment Type**: Full-Time **Location**: London, UK or Geneva, Switzerland **Job Overview**: The Director Internal Audit provides independent, objective assurance and consulting services to make valuable...
-
Director of External Affairs, Amee Region
Vor 6 Tagen
Geneve, Schweiz PATH VollzeitPATH is a global nonprofit dedicated to achieving health equity. With more than 40 years of experience forging multisector partnerships, and with expertise in science, economics, technology, advocacy, and dozens of other specialties, PATH develops and scales up innovative solutions to the world’s most pressing health challenges. The Asian, Middle East,...
-
Talent Acquisition Manager, Europe 1
Vor 2 Tagen
Geneve, Schweiz Richemont VollzeitReference Code: 91945**Talent Acquisition Manager, Europe 1**: - Richemont- Geneva, GE, CH- PermanentRichemont owns some of the world’s leading luxury goods Maisons, with particular strengths in jewellery, fine watches and premium accessories. Each Maison represents a proud tradition of style, quality and craftsmanship and Richemont seeks to preserve the...
-
(Junior) Marketing Executive Lead Generation
vor 1 Woche
Geneve, Schweiz International SOS Vollzeit**(Junior) Marketing Executive Lead Generation**: Do you want to work for a global company that’s in the business of helping organisations to protect their people each and every day? Do you want the chance to collaborate with a global community of marketing and sales professionals? Do you want to drive lead generation across Switzerland and Central Europe?...
-
Account Director
Vor 7 Tagen
Geneve, Schweiz Merkle DACH VollzeitCompany Description **We Dream. We Do. We Deliver.** **As a full-service, data-driven customer experience transformation, **we partner with Top 500 companies in the DACH region and in Eastern Europe. Originally from Switzerland, Merkle DACH was created out of a merger Namics and Isobar - two leading full-service digital agencies. **Our 1200+ digital...
-
Sales Intern
Vor 2 Tagen
Geneve, Schweiz coty VollzeitAbout Coty **Main Responsibilities**: Reporting directly to Area Sales Manager, this position will support to the sales and training team. **Data Analysis**: Update internal & external trackers Track and compare prices for top retailers in Travel Retail Europe and in the domestic market Support in the sell-out data export from vendor portal and coordinate...
-
Luxury, Tr Europe, Demand Planner
vor 1 Woche
Geneve, Schweiz coty Vollzeit**JOB TITLE**: Demand Planner, Travel Retail Europe About Coty The Role Demand Planner position is responsible for all forecasting activities associated with his/her assigned products and market. The Demand Planner creates and maintains forecast models for their products, incorporating business intelligence and forecast information gathered from sales,...
-
Account Director
Vor 7 Tagen
Geneve, Schweiz Merkle VollzeitCompany Description: **We Dream. We Do. We Deliver.** **As a full-service, data-driven customer experience transformation, **we partner with Top 500 companies in the DACH region and in Eastern Europe. Originally from Switzerland, Merkle DACH was created out of a merger Namics and Isobar - two leading full-service digital agencies. **Our 1200+ digital...
-
Director of Sales
Vor 3 Tagen
Geneve, Schweiz Morgan Philips Executive Search VollzeitMorgan Philips has been retained by an international hotel chain with a few properties in Geneva for a Director of Sales (F/M). Our client is looking for a leader with proven experience managing large sales teams. Reporting directly to the Cluster Director of Sales & Marketing, you role will work as his “Right hand” and: Develop and implement sales...
-
Marketing Manager
vor 1 Woche
Geneve, Schweiz Hilton Vollzeit**Marketing Manager** Your Main Missions as the future Marketing Manager of the Hilton Geneva Hotel & Conference Centre: As the Marketing Manager, you will provide a strategic support function allowing active communications and promotions of the largest hotel in Switzerland through different communication channels and touchpoints. You will be always working...
-
Sales Director
Vor 3 Tagen
Geneve, Schweiz Vortexa VollzeitVortexa was founded to solve the immense information gap that exists in the energy industry. By using massive amounts of new satellite data and pioneering work in artificial intelligence, Vortexa creates an unprecedented view of global energy flows in real-time, bringing transparency and efficiency to the energy markets and helping society as a...
-
Associate Creative Director
vor 17 Stunden
Geneve, Schweiz Havas Group VollzeitHybrid Agency: Havas Village Geneva Job Description Summary: En tant qu’Associate Creative Director, vous seconderez le Chief Creative Officer en supervisant le développement de matériel créatif, de la conception à la production. Background concepteur rédacteur. Job Description: Vos compétences requises en tant de Associate Creative...
-
Marketing Manager
vor 1 Woche
Geneve, Schweiz ur-capital Vollzeit**Marketing Manager / Growth Hacker** **Digital Marketing, Community Management and Brand Ambassador** Have you ever heard about growth hacking ? We are a small company active in recruitment and executive search globally. Based in Geneva we are lucky to help clients in Europe and the Middle-East and we were one of the pioneer in digital recruitment: we...