Marketing Manager Dach

Vor 2 Tagen

Basel, Schweiz PriceHubble Vollzeit

PriceHubble is a PropTech company, set to radically improve the understanding and transparency of real estate markets based on data-driven insights. We aggregate and analyse a wide variety of data, run big data analytics and use state-of-the-art machine learning to generate stable and reliable valuations and predictive analytics for the real estate market. We are headquartered in Zürich, with offices in Paris, Berlin, Hamburg, Vienna, Amsterdam and Tokyo. We work on international markets, are backed by world-class investors and treasure a startup environment with low bureaucracy, high autonomy and focus on getting things done.
**Your role**

As Marketing Manager DACH you will help PriceHubble expand its footprint in Germany, Austria and Switzerland through a regional demand generation strategy aimed to educate, engage and convert prospects in this region, in line with their specific needs and requirements. Maximise demand generation for key target personas through digital and traditional marketing channels. As Marketing Manager DACH you will report to the Head of Marketing.
**Responsibilities**
- Demand Generation:_
- Growth Marketing Strategy & Implementation: Create and execute a robust multi-channel marketing plan to meet DACH demand generation targets, raise market awareness and drive solution adoption across key use cases
- Ensure PriceHubble’s messaging and positioning in the field marketing plan is aligned to the wider company go-to-market strategy
- Develop campaign content across all customer journey touchpoints
- Build audience, use case or industry specific nurture tracks and marketing automation to increase lead to SQL conversion rates
- Optimise customer journey touchpoints in line with market findings and persona expectations across all channels
- Track KPIs and report on DACH marketing performance on a regular basis
- Become the go-to expert for the respective vertical, in addition to the regional role
- Regional content creation (integrated campaigns):_
- Secure integrated marketing collaborations with event vendors including pre-during-post event promotion, joint content creation and relationship building with key thought leaders within the DACH market
- Identify and implement regional content creation initiatives to align to specific local market needs and behavior across buyer persona and vertical market trends
- Collaborate with local PR lead to leverage awareness opportunities as lead generation support
- Engage key market influencers into join content creation initiatives
- Cross-functional collaboration:_
- Serve as the liaison point for DACH Sales, SDR & CSM and Comms team members within the Marketing team
- Collaborate cross-functionally to identify market segments and develop marketing programs that deliver success at each customer touchpoint and each stage of the buyer’s journey - and to share best practices
- Events (virtual/live/hybrid):_
- Plan and execute together with the event manager summits, roundtables, industry events, partner events and webinars, in order to create net-new sales opportunities, accelerate existing sales opportunities and deepen our customer & partner relationships.
- Co-organise PriceHubble’s led events and webinars in partnership with external vendors, analysts or existing customers
- Provide input on the optimisation of event strategy to engage target audiences by the level and industry defined under PriceHubble’s ICP and target a mix of event formats.

**Requirements**:

- Bachelor’s degree in Marketing
- 5+ years’ experience in field marketing in B2B (preferably SaaS) tech companies highly desired
- Experience in real estate and/ or prop tech would be a plus
- Experience designing & executing integrated campaigns and digital demand generation programs
- Understanding of digital marketing channels and key lead gen KPIs
- Experience in working with modern marketing stack and Salesforce as sales tracking platform a plus
- Experience working in a fast-paced and cross-functional organisation
- Strong analytical, storytelling and written/oral communications skills
- Strong planning, project management and prioritisation skills
- Be able to quantify growth impact: lead generation & pipeline generation achievements per tactic and across the target market
- Budget/vendor/agency management experience
- Native German speaker, fluent in English, both written and verbal

**Benefits**

Join an ambitious and hungry team and enjoy the following benefits:
Competitive salary because we always want to attract the best talents.

Learning & Development program - We want you to feel happy, confident about improving your skills, experience level as well as your personal development success.

Very well-located offices with a great remote work policy and the possibility to work from different places.

Flexible working hours and work life balance.

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