Marketing Communications Manager

vor 7 Monaten

Basel, Schweiz ABB Vollzeit

**Marketing Communications Manager - Asset Performance Mgt & Operational Excellenc**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
The Energy Industries Division of ABB is looking for a technically interested and creative Marketing Communications Manager for Asset Performance Management (APM) and Operational Excellence to join the Business Line Digital offering team. The Marketing Communications Manager plans and executes assigned marketing communications activities to support the overall growth goals and launches across the division. He/She is responsible for creating and executing internal and external marketing communications plans and campaigns to grow volume, revenues, and profit within identified targeted audiences - driving collaboration for marketing and communications activities across all Hub Divisions and sales channels globally. The manager creates compelling messages and content, in line with the global business strategy, to ensure existing and future customers have the right message, offer and experience. The manager delivers customer insights and sales enablement tools to ensure customer pain points and the voice of the customer are well understood by all stakeholders.

**Your responsibilities**:

- Develop and execute strategic and integrated marketing communications plans for APM and Operational Excellence.
- Support product management by managing all product launch communications and ongoing lifecycle communications initiatives.
- Align, coordinate, and integrate strategic business line communications plan and tactical marketing activities with global EN Digital division initiatives. Create content and maintain all global marketing material, presentations, white papers, web pages, interactive demos, videos etc. in adherence to global ABB brand guidelines.
- Work with Business Line Marketing Leader to execute global campaigns for demand generation and work with Hub Communications Managers and the Marketing Automation team to ensure awareness and lead generation campaigns are supported with compelling (product and industry) content.
- Manage communication and coordination with other divisions to leverage their content, align messaging and incorporate PAEN technology highlights into their communications.
- Collaborate with the PAEN marketing communications team to ensure that ABB sales, channels and customers receive latest product news and tools. If required work closely external communications agencies
- Define KPIs, measure results and control budgets

**Your background**:

- 5+ years of experience in a similar role within industrial companies
- Open-minded, independent and ready to explore new things and challenges every day.
- Strong marketing communication and project management skills and creativity
- Self-starter, strong networker with an interest in technology issues and strategic thinking capability combined with hands-on approach to translate plans to actions and monitor and report on progress.
- Able to express technically complex content into easy-to-understand messaging.
- Strong project management skills and ability to manage several parallel initiatives.
- Fluent in English
- Proficient with Microsoft Office and SharePoint

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