Brand Lead

vor 1 Tag


Basel, Schweiz unisite AG Vollzeit

Die Gesundheit und die Lebensqualität von Patienten zu verbessern, ist das Ziel des forschenden Pharmaunternehmens Boehringer Ingelheim. Seit der Gründung im Jahre 1885 in Familienbesitz, zählt Boehringer Ingelheim zu den 20 führenden Unternehmen der Branche. Für die drei Geschäftsbereiche Humanpharmazeutika, Tiergesundheit und Biopharmazeutika schaffen rund 50.000 Mitarbeiter tagtäglich Werte durch Innovation. In der Schweiz (Basel) sind rund 100 Mitarbeitende in den Bereichen Human Pharma und Animal Health tätig.

Zur Verstärkung unseres Human Pharma Teams suchen wir an unserem Standort in Basel zum nächstmöglichen

Zeitpunkt eine/n

Brand Lead (m/w/d, 100%)

In dieser spannenden und abwechslungsreichen Position sind Sie für eine ergebnis
- und zukunftsorientiere

Vermarktung des zugeteilten Produktes verantwortlich sowie für die Erreichung des vorgegebenen Budgetzieles.

Aufgaben
- Entwicklung und Umsetzung von Marketingstrategien, Zielgruppen
- und Positionierungskonzepten für den Brand Jardiance (Indikation = Diabetes Typ 2)
- Umfassende Markt
- und Sortimentsanalysen, Beobachtung des Marktumfelds, Recherchen und Auswertung von Fachliteratur
- Ausarbeitung von Marketing
- und Produktplänen inklusive Umsetzung, unter Nutzung des Marketing-Mix (Multi-Channel Marketing)
- Mitarbeit bei der Erstellung des Budgets, inkl. Budgetkontrolle
- Erstellung von Präsentationsvorlagen und Statistiken
- Intensive Zusammenarbeit mit den Key Opinion Leadern
- Organisation und Koordination von Fortbildungsveranstaltungen

Qualifikation
- Abgeschlossenes naturwissenschaftliches oder/und betriebswirtschaftliches Studium
- 3-5 Jahre Erfahrung im Pharma Rx Product Management
- Fundierte Marktkenntnisse sowie Erfahrung im Projektmanagement
- Teamplayer mit Verantwortungsbereitschaft und Organisations
- sowie Kommunikationsstärke
- Fliessende Deutsch
- und Englischkenntnisse in Wort & Schrift

**Wir bieten Ihnen**:
Abwechslungsreiche Aufgaben in einem zukunftsorientierten Unternehmen in einer spannenden Branche. Neben hochmotivierten Kollegen warten auch fortschrittliche Anstellungsbedingungen sowie attraktive Sozialversicherungsleistungen auf Sie.

Wenn Sie gerne in einem dynamischen Umfeld mit flachen Hierarchien und kurzen Entscheidungswegen arbeiten möchten, senden Sie uns bitte Ihre aussagekräftige Bewerbung zu.

Für Fragen steht Ihnen Frau Aline Rebmann gerne zur Verfügung



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