Commercial Marketing Lead
vor 7 Stunden
Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche, where every voice matters.
The PositionRoche - we advance science so that we all have more time with the people we love.
Our Pharma Global Product Strategy (GPS) team plays a pivotal role in shaping the future of healthcare by driving the strategic direction of our innovative product portfolio. As a member of the GPS team, you will be at the forefront of transforming groundbreaking scientific discoveries into accessible and impactful healthcare solutions for patients worldwide. We are seeking a dynamic and visionary professional who thrives in a collaborative environment and is passionate about making a difference.
As a Commercial Marketing Leader (CML), you are accountable for the executable marketing strategies within the integrated product or disease area (DA) iSP as defined by a cross-functional team in close collaboration with the commercialization strategy leader. You are either a core member of the CLT or a key member of the marketing community. CMLs sitting on CLT are expected to coordinate marketing efforts at a DA level as well as lead product level marketing efforts if necessary.
Key Responsibilities- Lead the marketing strategy at either the individual asset or DA level (including co-positioning of products in the DA, launch readiness of NMEs/line extensions and/or driving GTM for launched and existing assets) required to achieve the desired outcomes in a disease area, together with medical and access functions.
- Ensure brand (unbranded/branded) consistency across all global and local customer touchpoints and champion content excellence in execution (including ease of reuse/scaling). Contribute to creating and expecting a “core and common” approach to materials, balancing global alignment with regional flexibility to optimize brand impact and customer engagement.
- Leverage digital platforms, data analytics, and AI to drive omnichannel marketing strategies, ensuring that global and local touchpoints are integrated, consistent, and tailored for diverse customer needs.
- Accountable for designing and executing customer centric iCX strategies that prioritize personalized and insight-driven customer journeys across global markets. Committed to build ICX acumen within the team.
- Sponsor/Lead/Deliver WPs identified by the CLT (pre-SREP work, commercial input into iSP update, launch readiness, integrated value narrative, competitive scenario planning, TPP input, business case/opportunity analysis…).
- May sit on LCTs or serve as QUAD member as needed depending on size of DA and cadence of strategic work (SREPs, launches, CDP development etc).
- Proven track record of delivering across all lifecycle of products (pre/peri launch, value maximization, and sunsetting) including:
- Creation of integrated, data-driven strategies that align with customer insights and deliver personalized, impactful experiences across all touchpoints.
- Experience in strategic planning, including developing omnichannel ICX strategies that enhance customer engagement and experience globally.
- Exceptional interpersonal and partnering skills with a proven ability to lead through influence, effectively driving results within cross-functional, virtual, and matrixed environments.
- Demonstrated ability to solve complex, unprecedented challenges, using data-driven insights to make high-impact decisions.
- Outstanding communication and presentation skills, with the ability to articulate both strategic vision and tactical execution clearly to cross-functional teams and leadership.
- 4-8 years of experience in global and/or affiliate marketing with a strong track record of translating strategies into actionable execution and delivering measurable results.
Join us in our mission to advance science and deliver hope to those who need it most.
Who we areAt Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity, and diversity.
Basel is the headquarters of the Roche Group and one of its most important centres of pharmaceutical research. Over 10,700 employees from over 100 countries come together at our Basel/Kaiseraugst site, which is one of Roche's largest sites.
Besides extensive development and training opportunities, we offer flexible working options, 18 weeks of maternity leave, and 10 weeks of gender independent partnership leave. Our employees also benefit from multiple services on site such as child-care facilities, medical services, restaurants and cafeterias, as well as various employee events.
We believe in the power of diversity and inclusion and strive to identify and create opportunities that enable all people to bring their unique selves to Roche.
Roche is an Equal Opportunity Employer.
#J-18808-Ljbffr-
Commercial Marketing Lead
vor 7 Stunden
Basel, Schweiz F. Hoffmann-La Roche AG VollzeitCommercial Marketing Lead page is loadedCommercial Marketing LeadCandidatar-se locations BaselTime type: Tempo integralPosted on: Publicado há 2 diasTime left to apply: Data de término: 20 de janeiro de 2025 (10 dias restantes para se candidatar)Job requisition ID: 202410-125882Roche fosters diversity, equity, and inclusion, representing the communities we...
-
Commercial Marketing Lead
vor 7 Stunden
Basel, Schweiz F. Hoffmann-La Roche AG VollzeitCommercial Marketing Lead page is loadedCommercial Marketing LeadApply locations Basel time type Full time posted on Posted 2 Days Ago time left to apply End Date: January 20, 2025 (10 days left to apply) job requisition id 202410-125882Roche fosters diversity, equity and inclusion, representing the communities we serve. When dealing with healthcare on a...
-
Marketing Lead, Commercial Emeac
vor 7 Monaten
Basel, Schweiz Moderna Vollzeit**The Role**: As Marketing Leader for the EMEAC (Europe, Middle East, Canada and Australia) region, you will own and execute the marketing strategy for Moderna’s portfolio in the region, with a primary focus on the respiratory virus vaccines portfolio (Covid, Flu & RSV, combinations). You will be joining Moderna at a critical time for the company and its...
-
Commercial Marketing Lead
Vor 2 Tagen
Basel, Schweiz Roche VollzeitRoche fosters diversity, equity, and inclusion, representing the communities we serve. When dealing with healthcare on a global scale, diversity is an essential ingredient to success. We believe that inclusion is key to understanding people’s varied healthcare needs. Together, we embrace individuality and share a passion for exceptional care. Join Roche,...
-
Basel, Schweiz Bayer Vollzeit**At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our...
-
Global Data
vor 7 Monaten
Basel, Schweiz Straumann Group Vollzeit**Job Purpose** **Main Tasks and Responsibilities** - Represents the Data & Tech function within the Global Marketing & Commercial Excellence Function being the strategic business partner, technology evangelist, and thought leader - Assists the Marketing & Commercial Excellence Leadership Team in all data & tech matters developing strong partnerships with...
-
Lead Marketing Nephrology
Vor 7 Tagen
Basel, Schweiz Vifor Pharma VollzeitVifor Pharma is currently undergoing unprecedented growth, portfolio expansion and diversification. We are currently looking for a Lead Marketing Nephrology for our Swiss commercial affiliate. You will be working closely with our local Medical and Sales teams as well as with the Global teams. You will be responsible for the performance of the Brand Team, the...
-
Commercial Strategy, Product Management Leader
vor 4 Wochen
Basel, Schweiz Cytiva VollzeitIn this capacity, the commercial and strategy leader will be responsible to drive and process manage Filtration Business Unit (BU) commercial strategy, plan development and ensuring that the strategic vision of the filtration product management group is incorporated into Bioprocess sales strategy and programs, and that critical initiatives are executed to...
-
Global Commercial Brand Lead Aspaveli®
vor 7 Monaten
Basel, Schweiz Sobi VollzeitOver the last few years, Sobi introduced new innovative treatment options for people rare diseases and with an impressive growth that led the company to be positioned as one of the main players in the market. Sobi portfolio has expanded over the last few years with additional hematology brands and now the company is preparing to expand into Nephrology. Sobi...
-
Global Marketing Excellence Lead
vor 7 Monaten
Basel, Schweiz Abbott Laboratories Vollzeit**Abbott **is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160...
-
Responsable Commercial
vor 7 Monaten
Basel, Schweiz DRV emplois VollzeitFixe **Notre client, une PME du Seeland à dimension humaine et leader dans son domaine d’expertise, nous a mandatés afin de lui présélectionner son/sa futur/e** **Responsable Commercial & Marketing (H/F)**: **Activités principales**: - Élaboration et mise en œuvre de la stratégie commerciale: - Définir et mettre en œuvre une stratégie de...
-
Sr. Global Product Marketing Lead
vor 7 Monaten
Basel, Schweiz Straumann Group Vollzeit**About Straumann** The Straumann Group unites global reach, experience and innovation with passion and a commitment for uncompromising quality, making enhanced dental healthcare available and accessible to customers and patients around the globe. The group unites global and international brands that stand for excellence, innovation and quality, including...
-
Technico-commerciale
Vor 2 Tagen
Basel, Schweiz Eco-Huile Sàrl VollzeitNous sommes une entreprise leader en suisse dans la domaine de récupération d'huile usagée. Pour notre développement commercial nous recherchons : un/une Technico-commerciale, en suisse allemand. Vos principales activités consistent à: - Entretenir un contact avec la clientèle. - Acquérir de nouveaux clients et développer des marchés en...
-
Technico-commerciale
Vor 2 Tagen
Basel, Schweiz Eco-Huile Sàrl VollzeitNous sommes une entreprise leader en suisse dans la domaine de récupération d'huile usagée. Pour notre développement commercial nous recherchons : un/une Technico-commerciale, en suisse allemand. Vos principales activités consistent à: - Entretenir un contact avec la clientèle. - Acquérir de nouveaux clients et développer des marchés en...
-
Strategic Partnerships Lead, Commercial Emeac
vor 7 Monaten
Basel, Schweiz Moderna Vollzeit**The Role**: As Strategic Partnerships Lead for the EMEAC region (Europe, Middle-East, Australia and Canada), you will scout, build and execute relevant partnerships that will help deploy the commercial strategy for Moderna’s portfolio in the region, with a primary focus on the respiratory virus vaccines portfolio (Covid, Flu & RSV, combinations) and the...
-
Content Marketing Manager
vor 4 Wochen
Basel, Schweiz Genedata AG VollzeitContent Marketing Manager (Scientific & Commercial)Genedata transforms data into intelligence with innovative software solutions that incorporate extensive biopharma R&D domain knowledge. Multinational biopharmaceutical organizations and cutting-edge biotechs around the globe rely on Genedata to digitalize and automate data-rich and complex R&D processes....
-
Sr. Global Product Marketing Lead
vor 7 Monaten
Basel, Schweiz Straumann Group Vollzeit**About Straumann** The Straumann Group unites global reach, experience and innovation with passion and a commitment for uncompromising quality, making enhanced dental healthcare available and accessible to customers and patients around the globe. The group unites global and international brands that stand for excellence, innovation and quality, including...
-
Director of Commercial Operations
vor 6 Monaten
Basel, Schweiz Abbott Laboratories VollzeitAbbott Established Pharmaceuticals (EPD) is looking for its new **Director of Commercial Operations -** Emerging Markets**: to be based in our Global Divisional EPD Headquarter in Basel, Switzerland. **Primary Job Function**: The Director of Commercial Operations assumes a pivotal role in shaping the Commercial Operations department within Abbott EPD....
-
Head of Trade Marketing
Vor 2 Tagen
Basel, Schweiz Abbott Laboratories VollzeitThe Head of Trade Marketing & eCommerce is a key member of the Abbott EPD Commercial Operations Leadership Team within the Emerging Markets region and is a function that reports to the Commercial Operations Director. The position is accountable for proving strategic guidance and operational support to Trade Sales, marketing and ecommerce functions and...
-
Interim Commercial Excellence Consultant
vor 7 Monaten
Basel, Schweiz GLONETPARTNERS VollzeitAs a Commercial Excellence Consultant, you will play a pivotal role in optimizing the commercial performance of our organization by providing strategic insights, implementing best practices, and driving continuous improvement initiatives across sales, marketing, and customer service functions. Your expertise will be instrumental in enhancing revenue growth,...
