Commercial & Marketing Excellence Lead, Emea (M/F/d)

vor 1 Tag

Basel, Schweiz Bayer Vollzeit

**At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.**

**Commercial & Marketing Excellence Lead, EMEA (M/F/d)**

**Role purpose**:
Lead design & development and deployment of regional commercial and marketing excellence strategy to increase process excellence, standardization, digital transformation and maximize business opportunities through portfolio and crop strategies, methodologies, process, tools, skillsets, insights, analytics, and capabilities.

To enable core business fundamentals in Marketing & Commercial processes to scale up best practices and design & implement global - regional blueprints.

**Key Tasks & Responsibilities**:
**To lead EMEA Market Enterprise Team to drive digital transformation to deliver business and customer needs.**
- To lead GoTo Market Harmonization to drive standardization and hi scalability of key business best practices in marketing and commercial
- area. To drive EMEA strategic requirements, road map and resource allocation
- To lead End to End Customer Journey TO BE design with outside in perspective and define customer needs 360
- To be key co-creation partner for Marketing & Commercial Excellence, all Global Centers of Excellence projects

**To define Regional Standards on Pricing and Market Funding process in alignment with global standards, regional targets in addition to country teams for activation plans. To lead business decisions on Pricing-digital road map, automation and tools development.**
- To lead EMEA Annual pricing process in collaboration with Crop Strategy Leads, Asset Leads and Finance
- To lead regional efforts for Pricing & Market Funding transformation project, in addition of tools deployment

Enable and Optimize the way of customer engagement through **Go To Market and Field Force Maximization processes & tools, CRM systems, Account Planning and key sales excellence practices** (channel engagement, demand creation, performance tracking, and also sales** **incentive & reward programs etc.)(Sales Effectiveness).

To lead development of competency road maps, process of Product / Solution Value Proposition creation, to coordinate the creation for reason to believe based on Market Development data, define learning plans, knowledge transfer and bridging technical insights with marketing product positioning.** (Knowledge Transfer and Capability Development).**

To drive regional strategy and digital transformation in **customer targeting and conversion process.**
- Drive **grower, customers and channel insights** into the organization which allow for the activation of customer experience strategies to maximize customer loyalty, reduce churn and improve customer targeting, inventory and demand planning (Customer Intelligence and CX Activation, Customer Targeting and Conversion)
- To Design and lead the **market communication** effort for key launches and major brands across the region in collaboration with Clusters and brand managers, creating a compelling content plan. Additionally, to design **digital marketing transformation efforts**, future web strategy including E2E process integration and digital tools deployment.
- Additionally, to lead transformational efforts (T2Win) for marketing - **campaign planning** effectiveness

To support Crop and Assets teams with **standard tools and analytics** (portfolio analytics, competitive portfolio data, market and customer analytics, panels and researches etc.).to help them deliver on their strategic planning process.

**Business Insights**: Creation of high value market insights via improved internal and external source of information and also develop automated platforms to collect and use market insights.

Regional Commercial & Marketing **Communities Management** such as Marketing, Digital Marketing, Commercial Excellence, Business Insights).

Manage optimal allocation of Regional Marketing budgets.

**Who you are**
- Master’s degree and relevant experience in finance and/or marketing roles, i.e., marketing communications, pricing, market funding, portfolio management, etc.
- Project and process management expertise is a plus.
- Understanding the use of data analytics and tools to optimize business decisions and optimize business processes.
- Thorough understanding in key principles of brand marketing, customer experience and journeys, communications strategies, digital marketing and technologies, incl. content creation, promotion, training, monitoring and measurement.
-

  • Trade Marketing Emea

    vor 1 Tag

    Basel, Schweiz LHH Vollzeit

    Notre client est une marque horlogère reconnue internationalement. **Vos responsabilités**: - Contribuer à la planification marketing pour les marchés d’Europe et Moyen Orient - Préparation et coordination des événements EMEA - Coordination publicitaire traditionnelle et digitale EMEA - Développement d’outils Trade Marketing - Suivi du budget...

  • Interim Commercial Excellence Consultant

    vor 7 Monaten

    Basel, Schweiz GLONETPARTNERS Vollzeit

    As a Commercial Excellence Consultant, you will play a pivotal role in optimizing the commercial performance of our organization by providing strategic insights, implementing best practices, and driving continuous improvement initiatives across sales, marketing, and customer service functions. Your expertise will be instrumental in enhancing revenue growth,...

  • Global Marketing Excellence Lead

    vor 7 Monaten

    Basel, Schweiz Abbott Laboratories Vollzeit

    **Abbott **is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160...

  • Interim Commercial Excellence Consultant

    vor 5 Monaten

    Basel, Schweiz GlonetPartners GmbH Vollzeit

    As a Commercial Excellence Consultant, you will play a pivotal role in optimizing the commercial performance of our organization by providing strategic insights, implementing best practices, and driving continuous improvement initiatives across sales, marketing, and customer service functions. Your expertise will be instrumental in enhancing revenue growth,...

  • Director – Automation Lead EMEA

    vor 2 Monaten

    Basel, Schweiz Lonza Vollzeit

    Switzerland, Basel Today, Lonza is a global leader in life sciences operating across five continents. While we work in science, there’s no magic formula to how we do it. Our greatest scientific solution is talented people working together, devising ideas that help businesses to help people. And that’s the kind of work we want to be part of.We are seeking...

  • Expert en Conseil Gestion Financière

    vor 1 Monat

    Basel, Basel-Stadt, Schweiz M & F Conseil Vollzeit

    Bienvenue chez M&F Conseil, une société leader dans le conseil en finance et assurance. Nous sommes à la recherche d'un expert en gestion financière pour rejoindre notre équipe à Bâle.Compétences requisesExpérience réussie dans le domaine commercialDynamisme, organisation et persévérance

  • Marketing Lead, Commercial Emeac

    vor 7 Monaten

    Basel, Schweiz Moderna Vollzeit

    **The Role**: As Marketing Leader for the EMEAC (Europe, Middle East, Canada and Australia) region, you will own and execute the marketing strategy for Moderna’s portfolio in the region, with a primary focus on the respiratory virus vaccines portfolio (Covid, Flu & RSV, combinations). You will be joining Moderna at a critical time for the company and its...

  • Global Data

    vor 6 Monaten

    Basel, Schweiz Straumann Group Vollzeit

    **Job Purpose** **Main Tasks and Responsibilities** - Represents the Data & Tech function within the Global Marketing & Commercial Excellence Function being the strategic business partner, technology evangelist, and thought leader - Assists the Marketing & Commercial Excellence Leadership Team in all data & tech matters developing strong partnerships with...

  • Workflow Commercialization Manager

    vor 1 Monat

    Basel, Schweiz Straumann Group Vollzeit

    Focus: Commercialization strategy, with emphasis on workflow launches, existing workflows as well as sales enablement and revenue growth initiatives Key Responsibilities: 1. Strategic Planning for Market Penetration: - Create and localize strategies in collaboration with EMEA countries, digital and implant business units to support subs and hubs with a...

  • Vp Commercialization Lead Nubeqa

    vor 7 Monaten

    Basel, Schweiz Bayer Vollzeit

    **At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our...

  • Marketing Data Activation Lead

    vor 7 Monaten

    Basel, Schweiz Bayer Vollzeit

    **Marketing Data Activation Lead (f/m/d)** **YOUR TSKS AND RESPONSIBILITIES** - You shape and lead the Marketing Data Activation strategy at global level working with respective digital marketing, IT & brand teams - You setup the roadmap from initial pilots with clear learning plan to scale execution - You create clear, simple, and persuasive narratives to...

  • Emea Dfs Product

    vor 7 Monaten

    Basel, Schweiz Bayer Vollzeit

    **At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our...

  • Director - Automation Lead Emea (M/F/d)

    vor 7 Monaten

    Basel, Schweiz Lonza Vollzeit

    Switzerland, BaselToday, Lonza is a global leader in life sciences operating across three continents. While we work in science, there’s no magic formula to how we do it. Our greatest scientific solution is talented people working together, devising ideas that help businesses to help people. In exchange, we let our people own their careers. Their ideas, big...

  • Vp - Head Medical Affairs Emea (F/m/d)

    Vor 2 Tagen

    Basel, Schweiz Bayer Vollzeit

    **At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our...

  • Maintenance Excellence Lead

    Vor 5 Tagen

    Basel, Schweiz Lonza Group Ltd. Vollzeit

    Maintenance Excellence Lead (m/f/d)Apply locations CH - Basel time type Full time posted on Posted 2 Days Ago job requisition id R64787Today, Lonza is a global leader in life sciences operating across five continents. While we work in science, there’s no magic formula to how we do it. Our greatest scientific solution is talented people working together,...

  • Emea Marketing Programs Manager

    vor 7 Monaten

    Kanton Basel-Stadt, Schweiz Agilent Technologies Inc. Vollzeit

    The **Marketing Program Manager (MPM)** plans, designs and executes all marketing programs for the assigned programs and the Spectroscopy portfolio. In this position you effectively design the regional EMEA marketing programs and execute the global assigned marketing strategy. You will develop the business case to select the appropriate program tactics...

  • Automation Lead EMEA Position

    Vor 3 Tagen

    Basel, Basel-Stadt, Schweiz Lonza Vollzeit

    Switzerland, a hub for life sciences innovation. At Lonza, we're driven by science and empowered by talented individuals working together to devise solutions that help businesses improve people's lives.We're seeking an experienced Director – Automation Lead EMEA (m/f/d) to provide strategic and technical leadership for large-scale Capital projects in...

  • Global Brand Leader Rennie

    vor 1 Tag

    Basel, Schweiz Bayer Vollzeit

    **At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our...

  • Director – automation lead emea

    vor 4 Wochen

    Basel, Schweiz Lonza Vollzeit

    Switzerland, Basel Today, Lonza is a global leader in life sciences operating across five continents. While we work in science, there’s no magic formula to how we do it. Our greatest scientific solution is talented people working together, devising ideas that help businesses to help people. In exchange, we let our people own their careers. Their ideas, big...

  • Director – Automation Lead EMEA

    vor 2 Monaten

    Basel, Schweiz Lonza Vollzeit

    Switzerland, Basel Today, Lonza is a global leader in life sciences operating across five continents. While we work in science, there’s no magic formula to how we do it. Our greatest scientific solution is talented people working together, devising ideas that help businesses to help people. In exchange, we let our people own their careers. Their ideas, big...