Emea Marketing Programs Manager

vor 2 Wochen

Kanton BaselStadt, Schweiz Agilent Technologies Inc. Vollzeit

The **Marketing Program Manager (MPM)** plans, designs and executes all marketing programs for the assigned programs and the Spectroscopy portfolio.

In this position you effectively design the regional EMEA marketing programs and execute the global assigned marketing strategy.

You will develop the business case to select the appropriate program tactics with the EMEA countries and report the success of your programs to the EMEA & global organization.

Together with the global MPM team, Marcom team & WW product management, you govern all outbound aspects of regional new product launches and manage the services and support portfolio through the entire product life-cycle including up
- and cross-sell opportunities with other businesses.

On the business development side you own the overall market sensing for the assigned market segments within EMEA.

The MPM also develops and shares business intelligence & insight to drive sales channel behavior & Funnel in close collaboration with the EMEA Spectroscopy Sales Leadership Team.

**PRINCIPAL RESPONSIBILITIES**
- Accountable for a strong pipeline to drive orders growth in EMEA
- Designs effective regional marketing programs and executes the global assigned marketing strategy
- Drives insights from data analytics to identify upsell and cross sell opportunities.
- Measures and evaluates impacts of owned marketing programs. Implements corrective actions to ensure delivery of targeted results & objectives.
- Works with the respective Sales channels to monitor & analyze competitive information and customer data to facilitate effective program development and drive activities to drive higher volume and quality of funnel.
- Serves together with the sales managers as single point of contact for the sales channels for WW Business Unit requests and reciprocally provides the field perspective to the WW Business Unit.

SUCCESS MEASURES
- Funnel and order performance
- Return on marketing investment (%)
- Customer and Account Acquisition

**Qualifications**:
**COMPETENCIES & EXPERIENCE REQUIRED**

1. University education degree in Chemistry, Biological Sciences or equivalent degree

2. Intimate knowledge of the Analytical Instrument markets in Europe. Experience in maximising customer life time value and the services and support customer journey are a plus.

3. 3+ years of experience in a business development and/or field marketing environment

4. Proven track record in business development, marketing program design or similar.

5. Demonstrated skills in teamwork, results-orientation and strong persistence to reach goals

6. Ability to deal with high pressure, visibility and workload; Willingness to prioritize tasks and take quick decisions.

7. Excellent English communication skills (written / oral). Ability to collaborate equally effective throughout all hierarchical levels

8. Ability to work collaboratively cross-organizationally, cross-functionally and within a global matrix environment.

**WE OFFER**
- Permanent contract in fast growing global company
- Challenging projects in dynamic collaborative team
- Competitive compensation and benefits package
- Work-Life-Balance programs
- Training and development opportunities
- The diversity of cultural and individual perspectives held by our employees and their dedication to inclusion

Agilent Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

**Option to Work Remote**: Yes

**Travel Required**: 25% of the Time

**Schedule**: Schedule:Full time

**Shift**: Day

**Duration**: No End Date

**Job Function**: Marketing

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